Insights

Market Leadership Yad2 dominates the Israeli classified marketplace industry with a strong brand presence across real estate, vehicles, jobs, and second-hand goods, providing ample opportunities to cross-sell advertising and data services tailored to each vertical.

Recent acquisitions The company has recently been acquired by major private equity firms like KKR and Apax Partners, indicating potential for expanded investment in new technologies, data analytics, and platform enhancements that can be leveraged for premium offerings.

Growth Potential With reported revenues between $50 million and $100 million and ongoing strategic hires, Yad2 is positioned for future growth, opening opportunities to offer scalable SaaS solutions, targeted marketing tools, and partnership collaborations.

Technological Stack Yad2's use of advanced tools like Taboola, Prebid, and AWS cloud services suggests openness to adopting new digital marketing and analytics technologies, enabling tailored advertising solutions and performance optimization for partners.

Leadership Expansion Recent executive hires in product management, research and development, and financial planning indicate a focus on innovation and operational excellence, creating opportunities to introduce advanced analytics, insights platforms, or consulting services to enhance Yad2’s competitive edge.

yad2 Tech Stack

yad2 uses 8 technology products and services including Taboola, Prebid, TrackJS, and more. Explore yad2's tech stack below.

  • Taboola
    Advertising
  • Prebid
    Advertising
  • TrackJS
    Analytics
  • GitLab CI
    Continuous Integration
  • GitLab
    Issue Trackers
  • Amazon ALB
    Load Balancers
  • HubSpot
    Marketing Automation
  • PHP
    Programming Languages

Media & News

yad2's Email Address Formats

yad2 uses at least 1 format(s):
yad2 Email FormatsExamplePercentage
FirstL@yad2.co.ilJohnD@yad2.co.il
61%
First@yad2.co.ilJohn@yad2.co.il
27%
Last@yad2.co.ilDoe@yad2.co.il
7%
FirLast@yad2.co.ilJohDoe@yad2.co.il
5%

Frequently Asked Questions

What is yad2's official website and social media links?

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yad2's official website is yad2.co.il and has social profiles on LinkedIn.

What is yad2's SIC code NAICS code?

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yad2's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does yad2 have currently?

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As of December 2025, yad2 has approximately 274 employees across 2 continents, including AsiaEurope. Key team members include Chief Executive Officer: T. S.Cto: S. O.Chief Product Officer: I. M.. Explore yad2's employee directory with LeadIQ.

What industry does yad2 belong to?

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yad2 operates in the Internet Marketplace Platforms industry.

What technology does yad2 use?

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yad2's tech stack includes TaboolaPrebidTrackJSGitLab CIGitLabAmazon ALBHubSpotPHP.

What is yad2's email format?

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yad2's email format typically follows the pattern of FirstL@yad2.co.il. Find more yad2 email formats with LeadIQ.

When was yad2 founded?

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yad2 was founded in 2005.

yad2

Internet Marketplace PlatformsHaifa, Israel201-500 Employees

Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals. 

Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods. 

Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development.

Section iconCompany Overview

Website
yad2.co.il
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2005
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    yad2's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    yad2's revenue is estimated to be in the range of $50M$100M

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