YAMU Employee Directory

Marketing ServicesNew York, United States11-50 Employees

YAMU is a demand generation firm serving Vertical SaaS, Marketplace SaaS, and tech-enabled service companies. Based in Buffalo, New York, the firm uses inbound marketing, including SEO and paid media, to drive site traffic and generate buying intent, complemented by conversion rate optimization to convert traffic into sales actions. The company emphasizes educating prospects about their problem, presenting possible solutions, and guiding them along a frictionless path to adoption. 

It manages the full marketing funnel with a data-driven approach, tracking a broad set of engagement events and weighting them to inform experimentation and testing. The team is described as small-to-mid-sized, and the practice targets improvements in metrics such as CAC, LTV, conversion rate, and lead volume across the buyer's journey.

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