Digital Modernization The funeral home uses legacy CFML and GoDaddy hosting with modern monitoring and security tools in place, signaling an opportunity to modernize its website and back-end stack to improve reliability, speed, and ease of updates.

Analytics Driven Growth Leverage Piwik and Dynatrace RUM to optimize family inquiries and pre-planning conversions; propose a data-driven marketing and conversion optimization program.

Local Market Focus As a small Oklahoma operation with a lean team, there is potential to offer targeted local marketing, SEO, and partnerships with area hospitals, senior care facilities, and community organizations to grow visibility and inquiries.

Trust and Security Security features like Cloudflare Bot Management and reCAPTCHA can underpin a security and trust package that reassures families while improving protection of online forms and obituaries.

Online Memorials To compete with larger providers, consider launching online obituary and memorial features, integrated tribute pages, and simple online contributions to expand digital offerings and capture related revenue.