Growth through leadership Recent leadership appointment of a new CEO suggests a possible strategic shift and fresh growth initiatives. Sales teams should explore updated go-to-market plans, capital investments in packaging capabilities, and potential partnerships or acquisitions.

Mid-market focus Company size (11-50 employees) and revenue range indicate mid-market packaging customers. Target mid-size brands needing custom boxes, packaging, and printing services with flexible, scalable solutions.

Strategic partnerships Past collaboration with Exeter Street Capital signals openness to partnerships and capital-backed growth. This may create opportunities for outsourced packaging programs, turnkey projects, or co-invested packaging development.

Full-service packaging Offering a wide range of packaging services from custom boxes to binders and brochures positions Yebo as a one-stop supplier. Propose bundled packaging programs, integrated printing, and design-to-delivery solutions for efficiency gains.

Digital and social reach Active tech stack and social presence (HubSpot, analytics tools, social platforms) indicate emphasis on digital marketing and customer engagement. Leverage inbound and account-based selling, plus targeted digital campaigns to reach packaging decision-makers.