Exclusive Rights Advantage YES Network holds exclusive regional rights to the Yankees and Nets, delivering a highly targeted, passionate local sports audience. This can support premium advertising packages across live games, pregame and postgame shows, and related original programs, with opportunities to bundle inventory across in-broadcast and streaming experiences via The Gotham Sports App.

DTC Streaming Growth The Gotham Sports App unifies YES and MSG programming in a single direct-to-consumer platform, creating in-app ad inventory and sponsorship opportunities across hundreds of live games and exclusive originals. This presents a prime channel for brand sponsorships, targeted advertising, and data-driven campaigns aligned with NY sports fans, with potential cross-promotions to drive app acquisitions.

Original Programming Award-winning original series such as Homegrown, The Stadium and team magazines provide branded content opportunities and sponsorships that align with fans’ team loyalty. Packages can combine on-air sponsorship with digital and social integrations, live events, and cross-promotions within Yankees and Nets ecosystems.

Tech and Analytics The network’s modern tech stack supports scalable streaming and advertising operations, enabling advanced ad insertions, measurement, and partner integrations. This offers opportunities to co-develop data-driven campaigns, brand-safety compliant media buys, and enhanced attribution across broadcast and streaming touchpoints.

Multi-team Reach Beyond Yankees and Nets, YES Network covers a wide slate of NY teams and college and international soccer, broadening the potential advertiser pool. The Gotham platform bundle also opens cross-sell opportunities across multiple sports properties and fan segments for integrated sponsorship programs.