Audience Reach YES! Weekly commands strong local reach in Greensboro, High Point and Winston-Salem through a weekly print edition (43,000 copies) and a large online audience (100,000+ readers each week) with distribution at more than 2,000 pickup spots. This broad, multi-channel footprint enables bundled local advertising across print and digital properties, including sponsor spots and direct response placements, ideal for SMBs in hospitality, events, retail, and services aiming to reach the Triad’s politics, arts, and entertainment audiences.

Digital Advertising Strategic digital capabilities include Amazon Advertising, Taboola, Tapad, and Google Analytics Enhanced Ecommerce, enabling audience targeting, retargeting, and performance measurement. This allows sales teams to offer full-funnel campaigns that tie online engagement to offline print response, plus clear ROI reporting to local advertisers and opportunities to upsell multi-channel packages and sponsorships.

Event Partnerships Active community engagement through events such as the Santa 5K partnership with Archdale Trinity SerCo Club demonstrates a built-in platform for sponsorships and branded content. Sales opportunities include event sponsorship packages, co-branded content, and program ads that align with local nonprofits, clubs, and community groups.

Market Position Competitive landscape includes regional outlets like INDY Week, Triad City Beat, and larger state players; YES! Weekly’s Triad footprint and focus on local politics and arts provide a differentiator. Potential sales angle is exclusive content sponsorships, partnerships with publishers for cross-promotions, and targeted campaigns that leverage the paper’s authority in local culture and civic discourse.

Revenue Growth Strong but lean scale combined with a diversified revenue mix suggests room to grow through cross-sell across verticals such as hospitality, nightlife, real estate, and services. Propose tiered print + digital bundles, longer-term sponsorship commitments, and performance-based digital packages that leverage the existing tech stack to deliver measurable results for advertisers.