Acquisition Opportunities Yik Yak has a history of acquisitions, providing an opportunity for potential sales by leveraging synergies with acquiring companies or offering complementary products/services to attract acquisition interest.

Competitive Positioning Identifying competitors like Fizz Inc. allows for targeting competitive displacement strategies. Highlighting key differentiators against competitors can lead to winning over users seeking alternatives.

Feature Enhancements Launching new features like the DM feature showcases an adaptive approach. Introducing innovative features can attract new users and retain existing ones, creating sales opportunities through increased engagement.

Market Expansion Expanding to new campuses or communities, such as introducing the Lehigh character, demonstrates an ability to penetrate new markets. Targeting similar expansions can lead to growth in user base and revenue potential.

Reputation Management Proactively addressing past issues like harassment allegations or threats on the platform can rebuild trust. Focusing on promoting a safe and inclusive environment can attract users looking for socially responsible platforms, presenting sales opportunities based on improved reputation.