Niche Market Focus Yipit specializes in aggregating local deals and offers across various partners, positioning it uniquely to partners and advertisers seeking targeted local coupon and deal distribution tools.
Recent Mergers The recent merger with Edison Software indicates growth ambitions and a potential expansion into broader customer engagement or personalized deal experiences, opening new collaboration opportunities.
Limited Revenue Scope With revenue under $1 million and a small team, Yipit may be seeking strategic partnerships to scale its platform, increase monetization channels, or diversify its deal offerings.
Partner Network Potentials Collaborating with well-established deal-focused platforms like Groupon, LivingSocial, and Travelzoo suggests opportunities for integrated marketing solutions, co-branded campaigns, or data-driven consumer insights.
Technology Stack Utilization of popular web development and analytics tools presents opportunities for B2B collaborations, especially in offering enhanced analytics, targeted marketing, or personalized deal technologies to local or national brands.