Niche Market Focus Yipit specializes in aggregating and curating local deals and offers, serving a targeted market of deal-seeking consumers, which presents opportunities for strategic partnerships with local businesses looking to expand their reach.

Recent Strategic Merger The company recently merged with Edison Software, suggesting a focus on expanding its technological capabilities and user engagement features, opening avenues for joint marketing and technology integration opportunities.

Growth Potential With a modest revenue range of up to 1 million dollars and a lean staff size, Yipit represents an emerging platform with growth potential, making it attractive for investments or service collaborations to accelerate scaling efforts.

Partnership Ecosystem Yipit's existing partner network includes major deal providers like Groupon and LivingSocial, indicating opportunities for new partnerships with other digital deal platforms or brands seeking mutually beneficial user acquisition strategies.

Technology Stack Utilizing a mix of frontend and analytics technologies such as Backbone.js, jQuery, Python, and Google Analytics suggests a tech-savvy environment. This creates opportunities to offer advanced technical solutions or integrations to enhance their platform capabilities.