You First | Gersh

Entertainment ProvidersCommunity of Madrid, Spain201-500 Employees

You First is a global talent agency specializing in sports and entertainment, serving athletes, entertainers, brands, and rights holders. It provides services across digital assets, consulting, sponsorship, events, content production, and influencer marketing. The organization operates across 16 countries via 23 offices and represents more than a thousand talents. Its business is organized into multiple units, including Agence Seven, Tandem Sports, United Heroes, Knot, The Voice Village, Look After You, Eventologies, Red Burton, Mothership Talents and GoodForm, enabling both global reach and local expertise.

Founded in 2002 and based in Madrid, You First became part of Gersh in December 2024. In June 2026, You First advised Telefónica on strategies to identify a buyer or co-sponsor.

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