Insights

D2C Growth YouGarden is a multi-channel home-shopping retailer focusing on horticultural and lifestyle products with strong growth and expansion through direct-to-consumer channels as well as retail partnerships, indicating a receptive audience for supplier collaborations and product extensions.

Live Plant Focus The business centers on live plants and horticulture, suggesting opportunities for suppliers of plant varieties, packaging, plant care products, and associated lifestyle items to broaden catalog offerings and cross-sell to established gardening customers.

Acquisition Footprint Acquisition of Gardening Direct in 2021 indicates appetite for growth through bolt-on purchases, signaling potential openness to white-label, co-branded, or exclusive product arrangements with compatible brands and suppliers.

Tech-Savvy A robust digital toolkit (Google Ads, analytics, CRO tools, WordPress) shows willingness to engage in data-driven partnerships, pilot programs, and performance-based merchandising with suppliers.

Awarded Growth Recognition in fast-growth programs and industry awards highlights credibility and momentum, making them a credible channel for new product launches, exclusive lines, and mutually beneficial marketing collaborations.

Similar companies to YouGarden

YouGarden Tech Stack

YouGarden uses 8 technology products and services including Google Ads, Crazy Egg, Hotjar, and more. Explore YouGarden's tech stack below.

YouGarden's Email Address Formats

YouGarden uses at least 2 email formats:
YouGarden Email FormatsExamplePercentage
First.Last@yougarden.comJohn.Doe@yougarden.com
67%
First@yougarden.comJohn@yougarden.com
33%

Frequently Asked Questions

What is YouGarden's official website and social media links?

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YouGarden's official website is yougarden.com and has social profiles on LinkedIn.

How much revenue does YouGarden generate?

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As of August 2026, YouGarden's annual revenue is estimated to be $1M - $10M.

What is YouGarden's NAICS code?

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YouGarden's NAICS code is 31-33 - Manufacturing.

How many employees does YouGarden have currently?

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As of August 2026, YouGarden has approximately 49 employees across 1 continents, including Europe. Key team members include Chief Financial Officer: P. K., Head Of Customer Service: M. R. and Head Of B2b: E. B. Explore YouGarden's employee directory with LeadIQ.

What industry does YouGarden belong to?

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YouGarden operates in the Manufacturing industry.

What technology does YouGarden use?

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YouGarden's tech stack includes Google Ads, Crazy Egg, Hotjar, Microsoft Clarity, Snowplow, Visual Website Optimizer, WordPress and Cookiebot.

What is YouGarden's email format?

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YouGarden's email format typically follows the pattern of First.Last@yougarden.com. Find more YouGarden email formats with LeadIQ.

When was YouGarden founded?

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YouGarden was founded in 2011.
YouGarden logo

YouGarden

ManufacturingEngland, United Kingdom11-50 Employees

YouGarden is a manufacturing company based in Long Lane Gedney Hill, England, United Kingdom, operating in the horticulture sector as a home-shopping retailer of gardening and lifestyle products. Founded in 2012 by Peter McDermott, the business runs a direct-to-consumer brand, You Garden, and also serves as a gardening category manager for retailers such as Amazon, Ideal World TV Shopping, Groupon, and Shop Direct. It describes itself as diversified and scalable, with growth driven across multiple channels and a management team with strengths in horticultural knowledge, live plant supply chain management, marketing, and customer service. In recent years the company acquired Gardening Direct Limited (July 2021) and has received recognitions including a place on the Sunday Times Virgin Atlantic Fast Track 100 list in 2020, and Santander’s Growing Business of the Year award in 2019. The organization employs 11-50 people and reports revenue in the range of $1 million to $10 million.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    YouGarden's revenue is estimated to be in the range of $1M - $10M

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