Community Engagement Younique's focus on individual acceptance and inspiration creates a strong community base. Leveraging this community engagement can lead to increased sales by tapping into the loyalty and support of existing students and their families.

Diverse Class Offerings With a variety of classes for all ages and dance types, Younique caters to a wide audience. Identifying specific demographics interested in each class type can help tailor marketing strategies to attract new customers and drive sales growth.

Technology Integration Utilizing a tech stack including WordPress, MySQL, and social media tools like Twitter Emoji and Google Maps, presents opportunities for digital marketing enhancements. Leveraging technology effectively can increase online visibility and attract new leads.

Competitive Landscape Understanding the competitive positioning against similar companies like Modere and It Works! Global with revenue in the same range can help identify areas for market differentiation. Highlighting unique selling points can convert potential customers and drive revenue growth.

Expansion Potential Given the small to medium employee size, there is potential for strategic expansion. Exploring opportunities to scale operations, potentially through franchising or partnerships, can help reach a broader market and drive overall sales growth.