Award momentum Leverage their consecutive Best Nanny Placement Agency awards and APNA Staffing Employee of the Year recognition to approach prospects with social proof, partnerships, and speaking/guest content opportunities at local childcare and parenting events.

Regional focus Target families and organizations in Atlanta, Charleston, and Charlotte where the agency operates, highlighting trusted, vetted caregivers and tailored placement services for newborn care, full-time, part-time, and backup support.

Service breadth Position as a full-service staffing partner for households, corporate family programs, and newborn care needs, offering not only nannies and sitters but newborn care specialists and household managers to expand cross-sell opportunities.

Tech & trust Emphasize their vetted caregiver network and secure tech stack (Cloudflare, Google Workspace, secure communications) to assure safety and reliability for prospective clients, enabling scalable onboarding and ongoing communication.

Growth signals Use revenue scale and growth in awards as a signal to target mid-market and high-net-worth families, as well as partnership channels with pediatric clinics, baby product retailers, and local parenting organizations seeking trusted childcare partners.