Acquisition Footprint The company was acquired by Great Day Improvements in December 2021, signaling consolidation in the Midwest home improvement space and potential cross-sell opportunities with Great Day's existing brands.

Midwest Leader Positioned as the largest full-service home improvement company in the Midwest with a broad product and craftsmanship scope, indicating strong brand awareness and potential for upsell across adjacent services.

Revenue Scale Estimated annual revenue of 50 to 100 million dollars suggests a sizable customer base and budget for larger contract wins as well as recurring maintenance or warranties.

Digital Marketing Active digital advertising and web presence with a tech stack including Google Ads, Microsoft Advertising, WordPress, and analytics tools, presenting opportunities for performance marketing improvements and CRM-driven campaigns.

Growth Potential Recent news of expansion through acquisition and a national leadership position imply continued growth plans, offering opportunities for partnerships, supplier programs, and co-branded marketing initiatives.