Acquisition Impact The company was acquired by Great Day Improvements in December 2021, expanding its direct-to-consumer portfolio. This signals potential cross-sell opportunities across the combined brand family and renewed marketing investments.

Midwest Leader Positioned as the largest full‑service home improvement company in the Midwest with a broad brand network, suggesting readiness for regional partnerships, co‑marketing, and referral programs to capture local demand.

Scale & Revenue Revenue range of 50–100 million with a workforce of 51–200 employees indicates capacity for larger project scopes, upsell to premium finishes, and bundled service packages for homeowners and property managers.

Tech Enablement Existing tech stack includes iCIMS, WordPress, Azure, and office productivity tools, offering opportunities to introduce CRM enhancements, project visibility portals, and data-driven marketing automation to boost lead conversion.

Growth Signals Being a national leader with a focus on trusted brands and customized processes highlights potential for franchising, partnerships with insurers/remodeling networks, and expansion through channel partnerships in adjacent markets.