Insights

Strong Market Presence With nearly 60 million consumers engaging with YP's apps and websites monthly and a vast local advertising network spanning hundreds of thousands of businesses, there are significant opportunities to offer targeted marketing solutions and digital advertising services to local businesses seeking to enhance their visibility.

Innovative Brand Initiatives Recent development of unique branding ventures like Eau de Yellow Pages and collaborations with high-profile partners such as Selfridges indicate a willingness to explore diverse marketing channels. This opens potential for bespoke advertising campaigns and experiential marketing partnership opportunities.

Digital Transformation Focus The launch of Yellow Connect, aimed at improving small and medium-sized enterprises' online and offline presence, reveals an ongoing commitment to digital service expansion. This creates sales prospects for digital marketing, local search optimization, and small business growth solutions.

Technology-Driven Platform Utilizing advanced tech stacks like Node.js, JSON-LD, and segment data platforms, YP emphasizes tech-driven advertising capabilities. Opportunities exist to introduce innovative ad tech solutions, analytics, and programmatic advertising offerings to enhance client ROI.

Resilience and Growth Despite recent cybersecurity challenges, YP’s recovery efforts and sustained recognition in international markets, such as Germany, demonstrate resilience and growth potential. This stability can foster trust and open discussions on security-focused advertising and data management services.

Similar companies to YP

YP Tech Stack

YP uses 8 technology products and services including Comscore, Crazy Egg, OneTrust, and more. Explore YP's tech stack below.

Comscore
Analytics
Crazy Egg
Analytics
OneTrust
Cookie Compliance
Backbone.js
Javascript Frameworks
React
Javascript Frameworks
Vue.js
Javascript Frameworks
jQuery UI
Javascript Libraries
Google Plus
Widgets

Media & News

YP's Email Address Formats

YP uses at least 2 format(s):

YP Email Formats	Example	Percentage
FLast@yp.com	JDoe@yp.com	76%
First.Last@yp.com	John.Doe@yp.com	13%
FirstLast@yp.com	JohnDoe@yp.com	3%
First_Last@yp.com	John_Doe@yp.com	1%
F-Last@yp.com	J-Doe@yp.com	1%
Last.F@yp.com	Doe.J@yp.com	1%
First-Last@yp.com	John-Doe@yp.com	1%
LFirst@yp.com	DJohn@yp.com	1%
Last_First@yp.com	Doe_John@yp.com	1%
FirstL@yp.com	JohnD@yp.com	1%
FMiddleLast@yp.com	JMichaelDoe@yp.com	1%
FLast@yellowpages.com	JDoe@yellowpages.com	89%
First.Last@yellowpages.com	John.Doe@yellowpages.com	8%
LastF@yellowpages.com	DoeJ@yellowpages.com	2%
FirstL@yellowpages.com	JohnD@yellowpages.com	1%

Frequently Asked Questions

What is YP's phone number?

You can contact YP's main corporate office by phone at

+1-866-570-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is YP's stock symbol?

YP is a publicly traded company; the company's stock symbol is YPF.

What is YP's official website and social media links?

YP's official website is yellowpages.com and has social profiles on LinkedIn.

How much revenue does YP generate?

As of December 2025, YP's annual revenue is estimated to be $5B.

What is YP's SIC code NAICS code?

YP's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does YP have currently?

As of December 2025, YP has approximately 5K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: S. M.Chief Financial Officer: J. P.Vice President Operations: B. G.. Explore YP's employee directory with LeadIQ.

What industry does YP belong to?

YP operates in the Advertising Services industry.

What technology does YP use?

YP's tech stack includes ComscoreCrazy EggOneTrustBackbone.jsReactVue.jsjQuery UIGoogle Plus.

What is YP's email format?

YP's email format typically follows the pattern of FLast@yp.com. Find more YP email formats with LeadIQ.

When was YP founded?

YP was founded in 2012.

YP

Q: What is YP's official website and social media links?

YP's official website is yellowpages.com. YP has social profiles on LinkedIn.

Q: How many employees does YP have currently?

YP has approximately 5K employees.

Q: What technology does YP use?

YP's tech stack includes HSTS, Express, Cloudflare Bot Management, X-XSS-Protection, DoubleClick for Publishers (DFP).

Advertising ServicesGeorgia, United States5001-10000 Employees

YP® is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together.

YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory.

Connecting consumers with businesses when they’re ready to buy is what YP is all about, and we’ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.

YP Can Do That™.