Zag
Business Consulting and ServicesEngland, United Kingdom11-50 Employees
Zag is an independent creative growth consultancy based in London, England. It occupies a space between management consulting and a creative agency, using a blend of commercial discipline, strategic thinking and creativity to translate ambitious ideas into tangible growth. The firm's approach centers on three growth drivers: defining propositions, shaping brand strategies and experiences, and designing go-to-market plans that enable scalable adoption. Its client base spans global corporations and founders launching new ventures, including brands such as Audi, BT, Discovery, Deloitte, Disney, HSBC, Meta, Yamaha and the R&A. Zag also develops its own ventures, turning early-stage ideas into scalable businesses across sport, mobility, finance and consumer technology, and in 2023 announced a collaboration with LankyBox Shop.