Strategic Partnerships Zalopay has a strong track record of expanding through enterprise partnerships (Savills Vietnam, Shinhan Finance, Lotte Finance, Singapore Tourism Board) and integrations (Alipay Plus). Leverage these channels to propose co-branded fintech solutions, cross-promotional campaigns, and bundled services for corporate clients and travel-related ecosystems.

BNPL Expansion Recent BNPL launches with Lotte Finance and ongoing payments ecosystem expansion indicate a customer appetite for flexible financing and embedded finance. Target retailers, e-commerce platforms, and hospitality operators seeking to offer installment payments and improved cart conversion.

Digital Transformation Zalopay is positioned as a digital transformation partner for real estate, hospitality, and finance-heavy sectors through its ecosystem and integrated services. Propose end-to-end digital wallets, omnichannel payment orchestration, and savings/deposit features to modernize customer journeys.

Cross-Border & Travel With partnerships affecting tourists and recent collaboration with tourism boards, there is an opportunity to sell travel-focused payment experiences, local currency handling, and seamless cross-border payments to travel platforms, airlines, and tour operators serving Vietnamese travelers.

Financial Wellness The launch of savings products like Gui Tiet Kiem and collaborations with CIMB Bank signal openness to financial wellness features. Market to fintechs and banks looking to embed savings, deposit products, or bundled offers within a digital wallet to boost user engagement and lifetime value.