Market leadership ZebPay is India’s top choice for Bitcoin-INR trading with a large user base (over 6 million since 2014) and a strong domestic market position, presenting opportunities to cross-sell and expand services to existing traders and first-time crypto buyers.

Security as differentiator With over 98% of coins stored in cold wallets, robust internal controls, and ongoing third-party security testing, ZebPay can be leveraged to position premium custody, compliance, and risk-management solutions to institutional-like clients or high-net-worth individuals seeking enhanced protection.

Tech leadership Recent leadership appointments in technology and engineering, plus ongoing platform modernization including AI adoption and new features (staked ETH, crypto packs rebalancing, SIP), indicate appetite for advanced FinTech integrations and partnerships around data analytics, AI, and scalability.

Product expansion Introduced features such as Quick Trade with Lido staked ETH, crypto pack rebalancing, and Crypto SIP signaling a willingness to collaborate on innovative products; potential to co-create pricing, tax tech, or reporting integrations for tax compliance and portfolio management.

Revenue and partnerships Healthy revenue in the mid-market range with visible partnerships (KoinX for tax reporting) and ongoing platform enhancements; potential sales angles include tax automation integrations, white-label solutions, and enterprise-grade security or API access for fintech ecosystems.