Zebra Partners

Public Relations and Communications ServicesWashington, United States11-50 Employees

Established in 2008 by former Nintendo executives Perrin Kaplan, Beth Llewelyn, and Kelli Horner, Zebra Partners brings decades of experience from major industry milestones, including world-class game franchises, next-generation hardware and handheld launches, to every client partnership.

Who We Serve:
From indies building their first brand presence to Fortune 100 companies launching global campaigns, we've partnered with over 200 clients, including Amazon, Google, Meta, Microsoft, Scopely and Sony, across three core sectors:

- Video Games: Publishers, developers, organizations, award shows 
- Emerging Technology: 3D, VR, AR, AI, streaming platforms, cloud computing
- Consumer Products: hardware, software, mobile apps, toys, tabletop games, board games

What We Do:
Our fully remote team of industry veterans, spread across major markets, delivers integrated strategies across earned, owned, and paid channels:

- Strategic Public Relations, Media Relations, Messaging, Training
- Integrated Marketing, Brand Development
- Content Creation, Creative Services
- Creator, Influencer Programming
- Community Management, Engagement, Social Media
- Thought Leadership, Executive Positioning
- Event Management, Experiential Marketing
- Crisis Communications

Our Impact:
We've launched 900+ products, managed 250+ events, and have extensive media and analyst relationships across our focused sectors. We drive growth and sustained year-over-year results for our client partners.

Our Approach:
Our tagline is real. Every Zebra a Different stripe. Every Client a Different Need. We combine strategic insight, creative excellence, and deep industry relationships to shape trends, accelerate adoption, and turn complex innovations into compelling narratives that resonate worldwide. 

Whether you're launching a new IP, entering a new market, or redefining your brand, Zebra Partners delivers the expertise and execution that drives results for you.

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