Growing Retail Presence The Sonae Group is significantly expanding its retail footprint, evidenced by plans to open 100 additional stores and increase employment by 3,000 staff members, presenting opportunities to offer retail solutions, supply chain enhancements, and in-store technology upgrades.

Technological Innovation Sonae's investment in digital signage, cloud infrastructure, and customer engagement tools like the Universo+ card demonstrates a focus on digital transformation, creating avenues for selling software, digital marketing, and IoT-based retail solutions.

Sustainability and ESG Focus Recognition in ESG performance and environmental transparency highlights a commitment to sustainability, which can be leveraged to promote eco-friendly supply chain products, sustainable packaging, and green technologies to align with corporate responsibility initiatives.

Leadership and Talent Development Initiatives like the Women Up program and active engagement at global forums suggest a strategic focus on leadership development, opening potential sales opportunities in executive training, HR solutions, and professional coaching services.

Market Positioning and Growth While currently serving a scaled segment with revenue between 1 million and 10 million, Sonae Group’s recognition among top global companies and investment in innovation indicate an evolving market stance, providing opportunities to pitch growth-oriented technologies, retail analytics, and digital infrastructure solutions.