Premium Wellness High-end 50,000-square-foot facility with spa, pools, saunas, and multiple fitness studios presents opportunities to cross-sell spa treatments, extended memberships, and premium personal training services to a diverse local, part-time, and tourist customer base.

Diversified Revenue Multiple revenue streams including spa services, rehabilitation clinic, retail/shopping destination, and branded fitness programs create upsell paths for partnerships, bundled memberships, and corporate wellness offers.

Community Engagement Active involvement with local charities and a community-focused mission can be leveraged to develop sponsored wellness events, corporate partnerships, and membership drives that enhance brand loyalty and local sourcing opportunities.

Tech Enablement Existing tech stack signals potential for digital marketing enhancements, targeted campaigns, and loyalty programs leveraging Facebook Pixel and WordPress-based assets to drive member acquisition and retention.

Growth Readiness Relatively small to mid-size operation with attractive brand and facilities positions Zenergy for franchising, multi-location expansions, or licensed program offerings to scale revenue beyond the current Idaho footprint.