ZENITH Watches
Retail Luxury Goods and JewelryNeuchâtel, Switzerland201-500 Employees
ZENITH Watches is a Swiss luxury goods and jewelry retailer and watchmaker based at 34 Rue Des Billodes Le Locle, Neuchâtel, Switzerland, and it employs between 201 and 500 people. Founded in 1865 in Le Locle, it is described as the heart of watchmaking and was the first vertically integrated Swiss watch manufacture, developing in-house movements including the El Primero, the world’s first automatic chronograph calibre introduced in 1969. Its timepieces span collections such as CHRONOMASTER, DEFY, and PILOT, reflecting a focus on precision, technical innovation, and distinctive design. The brand has earned a long record of recognition in chronometry, with about 2,333 prizes awarded for its precision. In 2026, Zenith announced new developments and collaborations, including the G.F.J. Calibre 135 Double Signed with Naoya Hida & Co and new editions in its DEFY line, illustrating ongoing product evolution.
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