Innovation in Diagnostics ZeptoMetrix consistently launches innovative diagnostic products, including molecular controls and respiratory panels, indicating a strong demand for cutting-edge diagnostic solutions within infectious disease testing sectors.
Strategic Collaborations The company's recent partnership with LEX Diagnostics to develop customized controls highlights opportunities to offer bespoke testing components and complementary diagnostic technologies to enhance their product portfolio.
Regulatory Excellence Winning the IVDR Quality Management System certification demonstrates ZeptoMetrix’s commitment to regulatory compliance, presenting an opening for sales of compliance-related services, documentation support, and certified testing reagents.
Market Expansion With recent product launches like NATtrol controls and influenza H5N1 stocks, ZeptoMetrix is expanding its market reach in infectious disease diagnostics, creating opportunities for sales of related reagents, controls, and assay development tools.
Digital Engagement Utilizing a broad tech stack including digital advertising and analytics platforms suggests strong digital engagement strategies, providing a pathway to offer marketing solutions, digital campaign management, or advanced data analytics services to bolster their market presence.