Innovative Product Launches ZeptoMetrix has a track record of launching innovative products such as molecular controls in liquid and swab-based format, antigen-based PROtrol, and the broadest line of respiratory and coronavirus controls and panels. These product offerings provide ample opportunities for sales to researchers, laboratories, and healthcare institutions seeking high-quality diagnostic tools.
Market Expansion With recent launches of external run controls for Monkeypox Virus, Bacteriophage MS2, and Flu/RSV/SARS-CoV-2, ZeptoMetrix is expanding its market reach and catering to diverse diagnostic needs. This expansion presents an excellent opportunity for sales teams to tap into new segments and promote these specialized solutions to customers worldwide.
Industry Recognition ZeptoMetrix's receipt of the IVDR Quality Management System certificate and its association with prominent scientific platforms highlight its commitment to quality and innovation. Leveraging these achievements in sales pitches can enhance the company's credibility and attract customers looking for reliable and certified diagnostic products.
Technology Integration Utilizing a tech stack that includes platforms like LinkedIn Insight Tag, Google Analytics, and Cloudflare showcases ZeptoMetrix's focus on leveraging technology for business growth. Sales teams can leverage this technological edge to demonstrate the company's readiness to provide advanced, data-driven solutions to meet evolving customer needs.
Market Penetration Strategy In a competitive landscape with similar biotechnology companies like R&D Systems and Stemgent, ZeptoMetrix stands out with its unique product offerings and consistent product launches. Sales professionals can capitalize on this differentiation to position ZeptoMetrix as a preferred partner for cutting-edge diagnostics in the industry.