Made to Measure Core offering centers on Made to Measure and precise 3D scanning, enabling a premium fit proposition. This creates sales opportunities to upsell through Macy’s and Bloomingdale’s styling programs, pop-up events, and digital experiences that convert fittings into orders and repeat business.

Strategic Retail Partnerships Leverage existing ties to Macy’s and Bloomingdale’s to host in-store styling, trunk shows, and pop-ups that reach graduates, professionals entering the job market, and high-net-worth customers. Build B2B channels to supply curated wardrobes and travel-ready ensembles, expanding beyond individual sales.

After Sales Services Bundle dry cleaning, shoe repair, and pick-up/delivery with Made to Measure offerings to boost customer lifetime value and convenience. This creates a loyalty loop and differentiates from fast fashion through ongoing wardrobe maintenance.

Targeted Segments Focus on weddings, proms, group travel, and job-market entrants with tailored ready-to-wear, made-to-measure, and wardrobe-care packages. This supports higher conversion and enables cross-sell opportunities across online and in-store channels.

Digital Experience Differentiate with 3D scanning and digital clothing experiences, backed by a WordPress-driven marketing and analytics stack to optimize engagement and conversions. Use these capabilities to educate customers and drive bookings for online and in-store services.