Niche Market Focus Zest Bakery specializes in gluten-free products aimed at Celiac patients and health-conscious consumers, presenting an opportunity to expand distribution channels to specialty grocery stores, health food retailers, and allergy-friendly food service providers.

Digital Engagement The company's use of modern digital tools such as Facebook Pixel and Google Fonts suggests a focus on online marketing and customer engagement, offering a pathway to develop targeted e-commerce strategies and social media campaigns to boost sales.

Growth Potential With a revenue estimate under 1 million dollars and a small team, Zest Bakery represents a growing business that can benefit from partnerships with local cafes, catering services, and regional distributors to scale its brand presence.

Market Differentiation Positioned as a bakery that appeals to both allergy sufferers and the general public, Zest Bakery can leverage this inclusive branding in marketing efforts to attract a wider customer base and differentiate itself from competitors.

Technology Leverage Utilization of various web development tools indicates an emphasis on digital infrastructure, which can be expanded to support online ordering, subscription services, or loyalty programs to increase customer retention and repeat sales.