Global expansion Ziemann Holvrieka is expanding its manufacturing footprint with new production facilities in Ramos Arizpe, Coahuila, Mexico, signaling a growing presence in the Americas and offering potential for local service, parts, and turnkey solutions tailored to regional beverage markets.

Membrane tech synergy The launch of Elixr for dealcoholization based on membrane technology, in collaboration with Wafilin Systems, highlights a strategic move into advanced separation processes that can create cross-sell opportunities for customers seeking premium non-alcoholic beverage options.

Digital configurator Introduction of MyTank Configurator provides a scalable, online design and planning tool that can enhance lead qualification, shorten sales cycles, and enable targeted upsell of customized tank and process systems.

Integrated turnkey As a single-source provider for turnkey breweries, process technology, and stainless storage tanks, there are opportunities to upsell full-system upgrades, modernization projects, and maintenance contracts across existing and new beverage customers.

Sustainability alignment Focus on efficient process technology and membrane-based solutions aligns with sustainability trends in the beverage and liquid foods sectors, enabling value propositions around energy and water efficiency, batch optimization, and compliant scalable production for growing markets.