Growing Content Strategy Ziglift's recent publication of a guide on how to measure pallet racking indicates an effort to educate the market and position itself as a knowledgeable industry resource, which can be leveraged to build trust and promote related products and services.

Digital Presence Enhancement The launch of a new website in April 2021 suggests an investment in improving online visibility and user experience, opening opportunities for digital marketing campaigns and lead generation through targeted online advertising.

Operational Workforce With a very small team and a focus on warehouse solutions, there may be expansion opportunities by providing scalable solutions or value-added services to support growth as customer demands increase.

Market Niche Focus Ziglift specializes in warehouse liquidation and storage solutions, presenting a chance to tailor sales approaches to companies looking to optimize or downsize their storage infrastructure, especially during market shifts.

Technology Usage Utilization of marketing tools like Google Ads, HubSpot, and Constant Contact indicates a digital-first approach, suggesting opportunities to enhance marketing efforts, improve lead follow-up, and increase outreach to warehouse operators and logistics companies.