Market expansion ZipBy is expanding its footprint to Burnaby, BC, Canada, signaling a readiness to scale into new North American markets. This presents an opportunity to cross-sell shall we say enterprise licenses, regional partnerships, and localized support packages to capture Canada’s growing parking tech adoption.

LPR opportunity The launch of License Plate Recognition technology enhances read rates and entry/exit speed. Sales can leverage this to target mid to large parking facilities with high throughput needs and emphasize integration with existing cameras and license plate databases to justify ROI.

Automatic payment push Recent automatic payment and gate entry pilots in Vancouver demonstrate demand for ticketless, frictionless systems. Prospect opportunities include upgrading legacy pay-on-foot setups, expanding to multi-site portfolios, and bundling hardware-agnostic payment integrations.

Multi-lingual readiness The introduction of multilingual support expands addressable markets in diverse communities. Sales plays can target tourist-centric, university, and city-backed parking programs in multilingual regions, highlighting improved user adoption and compliance benefits.

Strategic partnerships Partnerships with EasyPark and Fennix indicate a collaborative go-to-market. There is potential to pursue co-sell arrangements with large parking operators and ecosystem players, offering combined solutions around ticketless access, automatic payment, and client-side management.