Strong Market Position ZIWI has established itself as a prominent player in the premium pet food segment with revenue estimates between 250M and 500M, indicating substantial market reach and brand recognition, providing a solid foundation for expanding sales channels.

Award-Winning Reputation Receiving the Bay ASB Exporter of The Year award highlights ZIWI’s successful export operations and international appeal, opening opportunities for partnership and distribution growth in global markets.

Innovative Product Focus With a commitment to ethically and sustainably sourcing ingredients and creating high-quality recipes, ZIWI appeals to health-conscious pet guardians, creating a niche for premium, traceable pet nutrition products.

Organized Expansion Recent hires in key account management, sales, marketing, and customer care indicate a strategic focus on scaling operations and deepening market penetration, presenting opportunities to connect with customer acquisition and retention initiatives.

Strong Local Roots Manufacturing in New Zealand with a focus on locally sourced ingredients and in-house recipe development offers a unique selling point for partners emphasizing authenticity, sustainability, and high-quality standards.