Insights

Growth expansion Instinct is actively expanding, including Indonesia growth platforms and cosmetics/healthcare initiatives. This signals a need for supply chain scaling, regulatory compliance support, and localization capabilities that a sales team can address with end-to-end solutions.

Subscription model The launch of subscription-model beauty clinics and recurring-revenue platforms indicates a preference for ongoing customer engagement. Opportunity to cross-sell or upsell pet nutrition subscription services, loyalty programs, and bundled offerings to create recurring revenue streams.

Financial scale Revenue range of several hundred million dollars and recent equity funding for growth imply strong budget availability for strategic partnerships, innovative product development, and technology-enabled operations that can be leveraged in B2B collaborations.

Tech-enabled ops Adoption of tools such as NetSuite, SOLIDWORKS, and marketing platforms suggests openness to ERP, product design optimization, and data-driven marketing collaborations. Potential for integrated tech partnerships, custom tooling, and efficiency improvements.

Global partnerships Active collaboration in Indonesia with local manufacturers and distributors points to a preference for regional partnership ecosystems. Presenting joint go-to-market programs, co-branding, and regional distribution support could accelerate market penetration.

Similar companies to Instinct

Instinct Tech Stack

Instinct uses 8 technology products and services including Amazon Advertising, Google Ads, SOLIDWORKS, and more. Explore Instinct's tech stack below.

Media & News

Instinct's Email Address Formats

Instinct uses at least 4 email formats:
Instinct Email FormatsExamplePercentage
FLast@instinctpetfood.comJDoe@instinctpetfood.com
100%
FLast@naturesvariety.comJDoe@naturesvariety.com
89%
First.Last@naturesvariety.comJohn.Doe@naturesvariety.com
8%
Last@naturesvariety.comDoe@naturesvariety.com
3%

Frequently Asked Questions

What is Instinct's phone number?

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You can contact Instinct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Instinct's stock symbol?

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Instinct is a publicly traded company; the company's stock symbol is BIOT.

What is Instinct's official website and social media links?

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Instinct's official website is instinctpetfood.com and has social profiles on LinkedIn.

How much revenue does Instinct generate?

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As of October 2026, Instinct's annual revenue is estimated to be $250M - $500M.

What is Instinct's NAICS code?

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Instinct's NAICS code is 31-33 - Manufacturing.

How many employees does Instinct have currently?

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As of October 2026, Instinct has approximately 235 employees across 5 continents, including North America, Asia and Europe. Key team members include Cmo|marketing Director: V. X., Chief Financial Officer: B. R. and Gérant Principal: F. B. Explore Instinct's employee directory with LeadIQ.

What industry does Instinct belong to?

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Instinct operates in the Manufacturing industry.

What technology does Instinct use?

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Instinct's tech stack includes Amazon Advertising, Google Ads, SOLIDWORKS, NetSuite, Amazon Simple Email Service, DocuSign, WP Engine and KnowBe4.

What is Instinct's email format?

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Instinct's email format typically follows the pattern of FLast@instinctpetfood.com. Find more Instinct email formats with LeadIQ.

When was Instinct founded?

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Instinct was founded in 2001.
Instinct logo

Instinct

ManufacturingMissouri, United States201-500 Employees

Nature's Variety is a St. Louis-based manufacturer and marketer behind Instinct, a line of natural pet foods for dogs and cats. The company centers its offering on raw nutrition and science-based formulations designed to support healthier, longer lives for pets. Its home office is in St. Louis, Missouri, with a Center of Excellence for Raw Food production located in Lincoln, Nebraska.

In the pet food manufacturing industry, Instinct positions itself around natural, raw nutrition for dogs and cats, serving pet owners seeking that approach. A notable recent development includes the 2025 appointment of Jeff Spears as Chief Commercial Digital Officer.

Section iconCompany Overview

Phone number
Stock Symbol
BIOT
NAICS Code
31-33 - Manufacturing
Founded
2001
Employees
201-500

Section iconFunding & Financials

  • $250M - $500M

    Instinct's revenue is estimated to be in the range of $250M - $500M

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