Rapid Market Growth Instinct has established itself as a fast-growing leader in natural pet food with annual revenues estimated between 250 to 500 million dollars, indicating a strong market presence and expanding consumer demand for high-quality raw pet nutrition.

Strategic Facility Investments The company has invested over 300 million dollars in state-of-the-art manufacturing assets including a $200 million raw pet food facility and a $100 million Center of Excellence, creating opportunities to scale production capacity and meet increasing customer demand.

Focus on Innovation Partnerships with AI-driven technology firms and a dedicated Chief Digital Officer highlight Instinct’s commitment to leveraging advanced digital solutions for optimizing sales and supply chain management, offering potential avenues for tech-enhanced sales strategies.

Leadership and Talent Growth Recent executive appointments, including a new CEO and VP of Sales, suggest active leadership growth and a focus on expanding commercial capabilities, making the company receptive to new collaborations and channel partners in the premium pet food segment.

Market Positioning With a focus on science-backed, natural raw nutrition and a mission to empower pet owners and professionals, Instinct offers a compelling value proposition that aligns with market trends toward health-conscious pet products, presenting opportunities to target niche markets and specialty retailers.