Insights

Rapid Growth Trajectory Instinct Pet Food is experiencing significant revenue growth, with estimates between 250 million and 500 million dollars, indicating a substantial market presence and increasing demand for premium raw pet foods.

Strategic Investment in Infrastructure The company has committed over 300 million dollars to developing its Center of Excellence and raw food facilities, presenting opportunities to introduce advanced supply chain solutions, equipment, and ongoing manufacturing support services.

Leadership & Digital Innovation Recent appointments of a Chief Commercial Digital Officer and a Vice President of Sales highlight a focus on expanding digital channels and sales strategies, ideal for partnership and digital marketing solutions that can amplify reach.

Research & Scientific Collaboration Partnerships with universities like the University of Helsinki emphasize a dedication to scientific validation of raw feeding benefits, opening doors for sales of research technology, lab services, and nutrition ingredients.

Market Expansion & Opportunities Positioned as a family-owned leader in natural pet food with a focus on raw nutrition, there are ample opportunities to connect with their growing distribution channels, retail partnerships, and international expansion efforts aligned with premium pet health.

Instinct Tech Stack

Instinct uses 8 technology products and services including The Trade Desk, ID5, Mailgun, and more. Explore Instinct's tech stack below.

  • The Trade Desk
    Advertising
  • ID5
    Advertising
  • Mailgun
    Email
  • Swiper
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Pantheon
    Platform As A Service
  • Cloudflare Bot Management
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

Instinct's Email Address Formats

Instinct uses at least 2 format(s):
Instinct Email FormatsExamplePercentage
FLast@naturesvariety.comJDoe@naturesvariety.com
89%
First.Last@naturesvariety.comJohn.Doe@naturesvariety.com
8%
Last@naturesvariety.comDoe@naturesvariety.com
3%
FLast@instinctpetfood.comJDoe@instinctpetfood.com
100%

Frequently Asked Questions

Where is Instinct's headquarters located?

Minus sign iconPlus sign icon
Instinct's main headquarters is located at 55 West Port Plaza St. Louis, Missouri 63146 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Instinct's phone number?

Minus sign iconPlus sign icon
You can contact Instinct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Instinct's official website and social media links?

Minus sign iconPlus sign icon
Instinct's official website is instinctpetfood.com and has social profiles on LinkedIn.

What is Instinct's NAICS code?

Minus sign iconPlus sign icon
Instinct's NAICS code is 31-33 - Manufacturing.

How many employees does Instinct have currently?

Minus sign iconPlus sign icon
As of March 2026, Instinct has approximately 246 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. M.Ceo China: R. L.Chief Commercial Digital Officer: J. S.. Explore Instinct's employee directory with LeadIQ.

What industry does Instinct belong to?

Minus sign iconPlus sign icon
Instinct operates in the Manufacturing industry.

What technology does Instinct use?

Minus sign iconPlus sign icon
Instinct's tech stack includes The Trade DeskID5MailgunSwiperjQueryPantheonCloudflare Bot ManagementHTTP/3.

What is Instinct's email format?

Minus sign iconPlus sign icon
Instinct's email format typically follows the pattern of FLast@naturesvariety.com. Find more Instinct email formats with LeadIQ.

When was Instinct founded?

Minus sign iconPlus sign icon
Instinct was founded in 2001.

Instinct

ManufacturingMissouri, United States201-500 Employees

Instinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats.  Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long lives.  Our company mission is to Empower people to transform the lives of pets.  We are committed to hiring and developing a team of passionate, performance-oriented professionals who live by our 4 values of championing raw, empowered to make a difference, collaborating as one team, and striving for excellence through continuous learning and improvement. Our home office is located in St. Louis, Missouri, with our Center of Excellence Raw Food kitchens in Lincoln, Nebraska.

Section iconCompany Overview

Headquarters
55 West Port Plaza St. Louis, Missouri 63146 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2001
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Instinct's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Instinct's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.