Insights

Rapid Market Expansion Instinct's significant investment of over 300 million dollars in state-of-the-art raw food manufacturing facilities indicates a strong commitment to scaling production capacity, which presents opportunities to supply premium raw ingredients and packaging solutions.

Innovation and Technology The company's recent partnership with Demand Chain AI to enhance S&OP capabilities suggests an openness to integrating advanced analytics and supply chain technology, opening potential for software, automation, and supply chain optimization solutions.

Leadership and Growth With recent executive hires including a Chief Digital Officer and Vice President of Sales, Instinct appears focused on digital transformation and expanding its sales footprint, making it a prime target for digital marketing, sales enablement tools, and customer engagement platforms.

Premium Pet Nutrition Focus As a rapidly growing, science-based, raw pet food manufacturer focused on health and wellness, there is a strong opportunity to offer premium ingredients, nutritional supplements, and innovative pet health products aligned with its mission.

Market Positioning Operating in a competitive industry alongside giants like Hill's and Royal Canin, Instinct's emphasis on raw, natural pet food aligns with increasing consumer demand for transparency and health-conscious pet products, signaling potential for branding and retail partnership opportunities.

Instinct Tech Stack

Instinct uses 8 technology products and services including The Trade Desk, ID5, Mailgun, and more. Explore Instinct's tech stack below.

  • The Trade Desk
    Advertising
  • ID5
    Advertising
  • Mailgun
    Email
  • Swiper
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Pantheon
    Platform As A Service
  • Cloudflare Bot Management
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

Instinct's Email Address Formats

Instinct uses at least 2 format(s):
Instinct Email FormatsExamplePercentage
FLast@naturesvariety.comJDoe@naturesvariety.com
89%
First.Last@naturesvariety.comJohn.Doe@naturesvariety.com
8%
Last@naturesvariety.comDoe@naturesvariety.com
3%
FLast@instinctpetfood.comJDoe@instinctpetfood.com
100%

Frequently Asked Questions

Where is Instinct's headquarters located?

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Instinct's main headquarters is located at 55 West Port Plaza, St. Louis, MO 63146, US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Instinct's phone number?

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You can contact Instinct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Instinct's official website and social media links?

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Instinct's official website is instinctpetfood.com and has social profiles on LinkedIn.

What is Instinct's NAICS code?

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Instinct's NAICS code is 31-33 - Manufacturing.

How many employees does Instinct have currently?

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As of October 2025, Instinct has approximately 253 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. M.Chief Commercial Digital Officer: J. S.Chief Strategy Officer (cso): M. V.. Explore Instinct's employee directory with LeadIQ.

What industry does Instinct belong to?

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Instinct operates in the Manufacturing industry.

What technology does Instinct use?

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Instinct's tech stack includes The Trade DeskID5MailgunSwiperjQueryPantheonCloudflare Bot ManagementHTTP/3.

What is Instinct's email format?

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Instinct's email format typically follows the pattern of FLast@naturesvariety.com. Find more Instinct email formats with LeadIQ.

When was Instinct founded?

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Instinct was founded in 2001.
Instinct

Instinct

ManufacturingUnited States201-500 Employees

Instinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats.  Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long lives.  Our company mission is to Empower people to transform the lives of pets.  We are committed to hiring and developing a team of passionate, performance-oriented professionals who live by our 4 values of championing raw, empowered to make a difference, collaborating as one team, and striving for excellence through continuous learning and improvement. Our home office is located in St. Louis, Missouri, with our Center of Excellence Raw Food kitchens in Lincoln, Nebraska.

Section iconCompany Overview

Headquarters
55 West Port Plaza, St. Louis, MO 63146, US
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2001
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Instinct's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Instinct's revenue is estimated to be in the range of $250M$500M

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