Insights

Strategic Acquisition Expansion The recent acquisition of Zmarta by Axo Group indicates strong growth potential and increased market reach within the Nordic financial services sector, making Zmarta an attractive partner for financial technology collaborations and growth investments.

Diverse Financial Offerings Zmarta's comprehensive range of services including loans, mortgages, electricity, and insurance positions it well to cross-sell and upsell integrated financial solutions, creating opportunities for partnerships with financial institutions seeking to expand their consumer product portfolios.

Robust Tech Stack With advanced tools like Optimizely, Google Analytics, and Salesforce Marketing Cloud, Zmarta demonstrates technological sophistication, offering potential for collaboration in data analytics, customer engagement platforms, and personalized marketing solutions for financial service providers.

Market Penetration Focus Zmarta’s emphasis on empowering consumers to make smarter financial decisions and its industry-leading technology platform suggest opportunities to align with brands aiming to enhance customer decision-making and digital financial literacy initiatives.

Growth-Driven Revenue Generating between $50M and $100M in revenue with a lean team of up to 200 employees, Zmarta presents an agile target for sales partnerships focused on expanding digital financial services, technology integrations, and API-driven solutions to scale financial comparison and advisory offerings.

Similar companies to Zmarta

Zmarta Tech Stack

Zmarta uses 8 technology products and services including Optimizely, Facebook Pixel, Amazon CloudFront, and more. Explore Zmarta's tech stack below.

Optimizely
A/B Testing
Facebook Pixel
Analytics
Amazon CloudFront
Content Delivery Network
JavaScript
Programming Languages
Linux
Programming Languages
Sistrix
Search Marketing
Google Tag Manager
Tag Management
Nginx
Web Servers

Media & News

Zmarta's Email Address Formats

Zmarta uses at least 2 format(s):

Zmarta Email Formats	Example	Percentage
First.Last@zmartagroup.com	John.Doe@zmartagroup.com	91%
Last@zmartagroup.com	Doe@zmartagroup.com	4%
FirstLast@zmartagroup.com	JohnDoe@zmartagroup.com	3%
First_L@zmartagroup.com	John_D@zmartagroup.com	1%
First.Middle@zmartagroup.com	John.Michael@zmartagroup.com	1%

Frequently Asked Questions

Where is Zmarta's headquarters located?

Zmarta's main headquarters is located at Norra Stationsgatan 69, Stockholm, SE. The company has employees across 1 continents, including Europe.

What is Zmarta's official website and social media links?

Zmarta's official website is zmarta.se and has social profiles on LinkedIn.

What is Zmarta's NAICS code?

Zmarta's NAICS code is 52 - Finance and Insurance.

How many employees does Zmarta have currently?

As of October 2025, Zmarta has approximately 201 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: A. W.Chief Technology Officer (cto): J. E.Head Of Performance Marketing: A. F.. Explore Zmarta's employee directory with LeadIQ.

What industry does Zmarta belong to?

Zmarta operates in the Financial Services industry.

What technology does Zmarta use?

Zmarta's tech stack includes OptimizelyFacebook PixelAmazon CloudFrontJavaScriptLinuxSistrixGoogle Tag ManagerNginx.

What is Zmarta's email format?

Zmarta's email format typically follows the pattern of First.Last@zmartagroup.com. Find more Zmarta email formats with LeadIQ.

When was Zmarta founded?

Zmarta was founded in 1999.

Zmarta

Financial ServicesSweden201-500 Employees

At Zmarta, we want to make it easy for consumers to make smarter decisions with their money. This is why we offer a range of financial services for loans and mortgages, electricity and insurances. Most of our partners are banks, electricity providers and insurance companies. We envisage a world where no one pays a penny too much.

We empower our customers to make smarter decisions that improve their personal finances, and we offer our partners in-depth customer knowledge and a cost-efficient way to reach their target audiences.

Zmarta has a team of passionate and trustworthy employees who will do their absolute outmost to provide you with the best solution for you. We strive for operational excellence and work tirelessly to build an industry leading financial technology platform, so you can relax in the knowledge that you have made the smartest financial decision.