ZOEVA GmbH Email Format
Personal Care Product ManufacturingHesse, Germany11-50 Employees
ZOEVA GmbH is a Frankfurt, Hesse-based cosmetics company in the personal care product manufacturing sector, focusing on makeup brushes and a growing line of vegan, cruelty-free color cosmetics. The founder, Greek-born Zoe Boikou, built the business from an eBay venture into an international brand. Its core offerings include brushes and brush sets, complemented by a broader lineup of vegan and cruelty-free color cosmetics. The brand has sold more than 30 million brushes. The company employs a mid-sized workforce across functions such as product development, supply chain, brand communication, and sales. In 2019, ZOEVA released a foundation-focused campaign featuring real women rather than models, accompanying the launch of a new foundation.