Growing vegan range ZOEVA offers a diverse, vegan and cruelty-free product line including color cosmetics and brushes, signaling opportunity to cross-sell premium brushes, makeup, and accessories to customers prioritizing clean beauty.

Global expansion potential Originating from a successful eBay-based model and now a Frankfurt-based brand with international reach, ZOEVA presents a scalable path for wholesale partnerships or private-label opportunities in markets beyond Germany.

Strong brand lineage Created by a Greek-born entrepreneur and leveraging a compelling life-story, ZOEVA has achieved notable sales milestones (over 30 million brushes) and a recognizable brand narrative ideal for co-branding or collaboration campaigns with retailers.

Mid-market growth fit With revenue in the low-to-mid millions and a headcount under 100, ZOEVA aligns with mid-market beauty distributors and e-commerce platforms seeking expandability without high-risk scale commitments.

Digital and tech readiness Existing tech stack includes advertising, analytics, and e-commerce-friendly tools (Microsoft Advertising, Looker, Cloudflare, Apple Pay), indicating readiness for data-driven marketing partnerships, affiliate programs, and seamless omnichannel campaigns.