Rebranding for Style Zoom Eyeworks has rebranded to focus on style, fun, and self-expression, offering exciting alternatives to traditional eyewear. This shift can be leveraged as a sales opportunity to target fashion-forward consumers looking for unique eyewear options.

Innovative Merchandising With a history of innovative merchandising strategies, Zoom Eyeworks stands out in the industry. Leveraging this expertise, sales teams can offer retail partners unique display solutions and packaging that maximize the impact of the product at the point of sale.

Tech-Savvy Approach Zoom Eyeworks utilizes a tech stack including Google Analytics, Facebook, and jQuery, showcasing a tech-savvy approach to business. Sales teams can use this digital footprint to target online advertising and track customer behavior for more targeted sales efforts.

Competitive Positioning By analyzing similar companies in the industry, like GlassesUSA.com and Warby Parker, sales professionals can identify areas where Zoom Eyeworks can differentiate itself. Understanding competitor strengths and weaknesses can inform targeted sales strategies.

Market Expansion Opportunities With a focus on providing quality eyewear and outstanding service, Zoom Eyeworks can explore market expansion opportunities beyond the United States. Sales teams can identify international markets with demand for unique eyewear brands and tailor sales approaches accordingly.