Strategic clients Target mid-sized to regional public sector and institutional projects (e.g., counties, municipalities, historic sites) that require building enclosure consulting, BECx, and forensic services, leveraging ZS's experience with complex facades and tall buildings.

Complex enclosure Highlight capabilities in building enclosure consulting, facade modeling, and curtain wall design to pursue clients facing heritage restoration, roof rehabilitation, or curtain wall failures, including historic building projects.

BIM value Position BIM and VDC offerings as differentiators for project efficiency, facility management integration, and laser scanning workflows to attract owners and design-build teams seeking integrated digital delivery.

Forensic edge Leverage forensic engineering and failure investigation services to win disputes, insurance claims, and post-event assessments, appealing to clients with performance concerns or litigation readiness needs.

Growth profile Emphasize scalable engineering solutions for projects of all sizes, including new construction and expansions, to attract clients undergoing renovations, campus expansions, or infrastructure upgrades, where ZS can provide end-to-end structural and enclosure expertise.