Niche Events Growth Zurko Promotions runs multiple specialty conventions such as Chicagoland Antique, Vintage, Designer Market and Holiday Horror Con, indicating a focus on themed events with crossover appeal to collectors, enthusiasts, and pop culture fans—prime targets for sponsorships, exhibitor packages, and cross-promotional partnerships.

Small Team, High Flexibility With a lean 2-10 employee base, there is potential to scale through outsource partnerships, turnkey vendor packages, and white-label event services. Sales opportunities include scalable sponsorship tiers and managed service bundles for growing events.

Digital Commerce Ready The tech stack includes WordPress, WooCommerce, Shopify, and Sucuri, suggesting established online storefronts and ticketing potential. Potential upsell: integrated merch, ticketing enhancements, and data-backed marketing services for event promotions.

Low to Mid Revenue Target Reported revenue under $1M indicates room for expansion through cross-sell of promotional products, branded materials, and larger-scale partnerships with mid-market suppliers and sponsors seeking regional exposure in Wisconsin and Illinois markets.

Strategic Partnerships Active use of Google AdSense and strong online presence imply opportunities to propose comprehensive advertising campaigns, sponsorship packages, and affiliate marketing programs to monetize attendee reach and vendor networks across their events.