Fundraising Optimization Zurly enables nonprofits to accept donations and immediately reward donors with discounts from local merchants, presenting a clear upsell opportunity for merchants to join as sponsors or benefit providers tied to fundraising campaigns.

Local Merchant Engagement The platform’s model creates demand for local businesses to participate, offering a channel to acquire new customers and drive foot traffic, which can be leveraged by sales teams to recruit merchant partnerships and exclusive offers.

Digital Reach Advantage With emphasis on social media and digital channels to mobilize supporters quickly, there is potential to upsell premium marketing features, targeted campaigns, and analytics dashboards for nonprofits and merchant partners.

Technology Stack Zurly uses a modern cloud and analytics stack (Google Cloud, Fullstory, Hotjar, Stripe, Contentful, Netlify, WordPress, Zendesk) that can be extended with additional integrations such as CRM connectors, marketing automation, and local commerce tools.

Growth Readiness Revenue is under $1M, suggesting an opportunity to target early-stage nonprofits and regional campaigns, plus a scalable plan to onboard mid-market nonprofits and multi-location fundraising programs as they mature.