Expanded Technology Portfolio Zyxel's comprehensive and cutting-edge solutions, including Wi-Fi 7, Wi-Fi 6, 5G FWA, and XGS-PON ONT, present multiple cross-selling opportunities for partners looking to enhance their broadband infrastructure and offer the latest in networking technology.

Strategic Collaborations Recent partnerships with Avast for AI-powered security solutions and industry involvement in WiFi 7 technology indicate potential channels for co-marketing and bundled security and network services to service providers and MSPs.

Recurring Revenue Models Zyxel's launch of the Pay as You Go model and platform enhancements targeting MSPs create new avenues for subscription-based sales, enabling partners to adopt flexible billing and grow recurring revenues.

Market Expansion Opportunities With recent launches of WiFi 7 Point-to-Multipoint solutions and industry-specific offerings showcased at events like WISPAPALOOZA, there are substantial opportunities to penetrate WISP markets and service providers seeking innovative connectivity solutions.

Rising Industry Recognition Recognition such as the Security Hardware of the Year award positioning Zyxel as a leader in security solutions highlights the company's credibility, making it easier for sales teams to position and upsell security products to existing and new service provider clients.