Insights

Market Presence eStar is Australasia's largest eCommerce solutions provider with a diverse client base including prominent brands like David Jones, Country Road, and Harrolds, indicating strong regional market positioning and opportunities to expand within high-profile retail sectors.

Innovation Edge Recognized as a finalist for awards such as the Duncan Cotterill Most Innovative Hi-Tech Software Solution, eStar demonstrates a commitment to technological innovation, which can be leveraged to pitch advanced, future-proof solutions to potential clients seeking cutting-edge eCommerce platforms.

Growth Trajectory With a revenue between 1 million and 10 million USD and recent leadership promotions, eStar is positioned for growth and increased market influence, presenting opportunities to align sales efforts with a rapidly scaling company aiming to enhance its service offerings.

Technology Stack Using advanced technologies such as Cloudflare, Microsoft SQL Server, and Vue.js, eStar emphasizes a modern, scalable, and secure platform infrastructure, ideal for clients requiring high-performance, reliable eCommerce systems, creating potential sales avenues for technology upgrades and integrations.

Leadership & Strategy Recent appointments of strategic leaders like a new non-executive director and a promoted CEO suggest eStar’s focus on strong governance and strategic expansion, representing opportunities for collaborative ventures or enterprise-level partnerships aligning with their growth strategy.

- eStar - Tech Stack

- eStar - uses 8 technology products and services including Cloudflare, Microsoft SQL Server, Vue.js, and more. Explore - eStar -'s tech stack below.

  • Cloudflare
    Content Management System
  • Microsoft SQL Server
    Database
  • Vue.js
    Javascript Frameworks
  • JavaScript
    Programming Languages
  • New Relic
    Real User Monitoring
  • Cloudflare Bot Management
    Security
  • Piwik
    System Analytics & Monitoring
  • YouTube
    Video Players

- eStar -'s Email Address Formats

- eStar - uses at least 1 format(s):
- eStar - Email FormatsExamplePercentage
First.Last@estaronline.comJohn.Doe@estaronline.com
49%
FLast@estaronline.comJDoe@estaronline.com
1%
First.Last@estaronline.comJohn.Doe@estaronline.com
49%
FLast@estaronline.comJDoe@estaronline.com
1%

Frequently Asked Questions

Where is - eStar -'s headquarters located?

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- eStar -'s main headquarters is located at 15 William Street Level Melbourne, Victoria 3000 Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is - eStar -'s stock symbol?

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- eStar - is a publicly traded company; the company's stock symbol is WR.

What is - eStar -'s official website and social media links?

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- eStar -'s official website is estaronline.com and has social profiles on LinkedInCrunchbase.

What is - eStar -'s NAICS code?

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- eStar -'s NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does - eStar - have currently?

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As of March 2026, - eStar - has approximately 66 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. B.Chief Strategy Officer - Ecommerce: M. N.Chief Growth Officer: A. C.. Explore - eStar -'s employee directory with LeadIQ.

What industry does - eStar - belong to?

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- eStar - operates in the Technology, Information and Internet industry.

What technology does - eStar - use?

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- eStar -'s tech stack includes CloudflareMicrosoft SQL ServerVue.jsJavaScriptNew RelicCloudflare Bot ManagementPiwikYouTube.

What is - eStar -'s email format?

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- eStar -'s email format typically follows the pattern of First.Last@estaronline.com. Find more - eStar - email formats with LeadIQ.

How much funding has - eStar - raised to date?

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As of March 2026, - eStar - has raised $136K in funding. The last funding round occurred on Feb 01, 2013 for $136K.

When was - eStar - founded?

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- eStar - was founded in 1998.

- eStar -

Technology, Information and InternetVictoria, Australia51-200 Employees

eStar provides eCommerce platforms & solutions that deliver outstanding shopping experiences, helping brands grow sales & connect to more customers.

With technology services and infrastructure that include digital consulting & design, payments and fraud management, secure hosting, operational automation of CRM, dispatch, logistics and system integration, eStar is the platform of choice for many of Australasia’s leading retailers.

Having developed Australasia’s first SaaS ecommerce platform many years of experience give eStar clients a competitive edge.

Whether consumers are using smartphones, desktops, tablets or even visiting stores, eStar powered businesses enjoy a technology platform that enables them to grow sales in store and online by focusing on their core business.

Ready to talk about how we can help your business? Contact us today.

AU:1800 503 891 | NZ: 0800 151 655

Clients we work with include:

David Jones | Country Road | Briscoes | Air NZ| Rebel Sport | Paul Carroll | Plumbing World | Bed Bath & Beyond | Witchery | Running Bare | Mimco | Swanndri | Harrolds and many more...

Section iconCompany Overview

Headquarters
15 William Street Level Melbourne, Victoria 3000 Australia
Stock Symbol
WR
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $136K

    - eStar - has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    - eStar -'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $136K

    - eStar - has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    - eStar -'s revenue is estimated to be in the range of $1M$10M

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