Insights

Regional Growth Capitalize on eStar's strong Australasia footprint and marquee retail client base to expand sales in Australia and New Zealand, offering expanded omnichannel commerce features, automations, and logistics integrations to similar fashion, home, and lifestyle brands.

Payments and Fraud Leverage eStar’s payments and fraud management to upsell advanced payment gateways, BNPL partnerships, multi-currency support, and enhanced fraud analytics to improve checkout conversion and secure orders.

Enterprise Readiness Position eStar as an enterprise-grade platform with secure hosting, governance, and predictable managed services to attract larger retailers needing strong SLAs, data residency options, and scalable operations.

Analytics Edge Promote built-in analytics and performance monitoring, including dashboards and ROI-focused insights to help retailers optimize merchandising, campaigns, and site performance.

APIs and Integrations Highlight an API-first architecture and growing integrations with ERP, CRM, payments, and logistics providers to accelerate time-to-value and enable co selling with system integrators and channel partners.

eStar Tech Stack

eStar uses 8 technology products and services including Open Graph, XML, Vue.js, and more. Explore eStar's tech stack below.

  • Open Graph
    Content Management System
  • XML
    Data Management
  • Vue.js
    Javascript Frameworks
  • TypeScript
    Programming Languages
  • New Relic
    Real User Monitoring
  • SEEK
    Recruitment Marketing
  • X-Content-Type-Options
    Web & Portal Technology
  • CSS
    Web Tools And Plugins

Media & News

eStar's Email Address Formats

eStar uses at least 1 format(s):
eStar Email FormatsExamplePercentage
First.Last@estaronline.comJohn.Doe@estaronline.com
97%
FLast@estaronline.comJDoe@estaronline.com
3%

Frequently Asked Questions

Where is eStar's headquarters located?

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eStar's main headquarters is located at 15 William Street Level Melbourne, Victoria 3000 Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is eStar's stock symbol?

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eStar is a publicly traded company; the company's stock symbol is WR.

What is eStar's official website and social media links?

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eStar's official website is estaronline.com and has social profiles on LinkedInCrunchbase.

What is eStar's NAICS code?

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eStar's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does eStar have currently?

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As of June 2026, eStar has approximately 64 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. B.Chief Strategy Officer - Ecommerce: M. N.Chief Growth Officer: A. C.. Explore eStar's employee directory with LeadIQ.

What industry does eStar belong to?

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eStar operates in the Technology, Information and Internet industry.

What technology does eStar use?

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eStar's tech stack includes Open GraphXMLVue.jsTypeScriptNew RelicSEEKX-Content-Type-OptionsCSS.

What is eStar's email format?

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eStar's email format typically follows the pattern of First.Last@estaronline.com. Find more eStar email formats with LeadIQ.

How much funding has eStar raised to date?

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As of June 2026, eStar has raised $136K in funding. The last funding round occurred on Feb 01, 2013 for $136K.

When was eStar founded?

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eStar was founded in 1998.

eStar

Technology, Information and InternetVictoria, Australia51-200 Employees

eStar provides eCommerce platforms and related technology services designed to create strong shopping experiences and help brands grow sales and reach more customers. Its offerings include digital consulting and design, payments and fraud management, secure hosting, and the automated management of CRM, dispatch, logistics, and system integration. Having developed Australasia's first SaaS ecommerce platform, the company brings long-standing experience to retailers in the region.

Based in Melbourne, Victoria, eStar serves prominent retailers in Australasia seeking to grow sales both online and in stores. Its platform supports customers across devices—from smartphones to desktops and tablets—and enables growth by aligning core business focus with integrated operations in CRM, dispatch and logistics. The firm operates within the technology, information and internet sector and has a mid-sized team.

Section iconCompany Overview

Headquarters
15 William Street Level Melbourne, Victoria 3000 Australia
Stock Symbol
WR
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $136K

    eStar has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    eStar's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $136K

    eStar has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    eStar's revenue is estimated to be in the range of $1M$10M

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