Insights

Established Market Leader eStar is Australasia's largest eCommerce solutions provider with a proven track record of supporting high-profile clients like David Jones, Country Road, and Rebel Sport, indicating strong market presence and potential for expansion into similar retail sectors seeking robust online platforms.

Technological Innovation Having developed Australasia’s first SaaS eCommerce platform and continuously enhancing its technology stack with cloud-based solutions and automation tools, eStar offers a modern, scalable platform that appeals to retailers looking to innovate and improve online customer experiences.

Growth and Leadership Recent leadership advancements, including the promotion of Matthew Brovelli to CEO and the addition of a non-executive director, signal a focus on strategic growth, operational excellence, and attracting investment or partnerships to broaden service offerings.

Market Opportunity With a revenue range of 1 to 10 million dollars and a client base that spans retail, travel, and lifestyle brands, there is significant opportunity to target mid-market retailers seeking tailored, innovative eCommerce solutions that enhance sales channels both online and in-store.

Industry Recognition Being recognized as a finalist for innovation awards demonstrates eStar's commitment to technological excellence, making it a compelling partner for businesses seeking cutting-edge solutions to stay ahead in the competitive eCommerce landscape.

- eStar - Tech Stack

- eStar - uses 8 technology products and services including Cloudflare, Microsoft SQL Server, Vue.js, and more. Explore - eStar -'s tech stack below.

  • Cloudflare
    Content Management System
  • Microsoft SQL Server
    Database
  • Vue.js
    Javascript Frameworks
  • JavaScript
    Programming Languages
  • New Relic
    Real User Monitoring
  • Cloudflare Bot Management
    Security
  • Piwik
    System Analytics & Monitoring
  • YouTube
    Video Players

- eStar -'s Email Address Formats

- eStar - uses at least 1 format(s):
- eStar - Email FormatsExamplePercentage
First.Last@estaronline.comJohn.Doe@estaronline.com
49%
FLast@estaronline.comJDoe@estaronline.com
1%
First.Last@estaronline.comJohn.Doe@estaronline.com
49%
FLast@estaronline.comJDoe@estaronline.com
1%

Frequently Asked Questions

Where is - eStar -'s headquarters located?

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- eStar -'s main headquarters is located at 15 William St Level 19 Melbourne, Victoria 3000 AU. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is - eStar -'s stock symbol?

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- eStar - is a publicly traded company; the company's stock symbol is WR.

What is - eStar -'s official website and social media links?

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- eStar -'s official website is estaronline.com and has social profiles on LinkedIn.

What is - eStar -'s NAICS code?

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- eStar -'s NAICS code is 5112 - Software Publishers.

How many employees does - eStar - have currently?

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As of October 2025, - eStar - has approximately 69 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. B.Chief Strategy Officer - Ecommerce: M. N.Chief Growth Officer: A. C.. Explore - eStar -'s employee directory with LeadIQ.

What industry does - eStar - belong to?

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- eStar - operates in the Software Development industry.

What technology does - eStar - use?

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- eStar -'s tech stack includes CloudflareMicrosoft SQL ServerVue.jsJavaScriptNew RelicCloudflare Bot ManagementPiwikYouTube.

What is - eStar -'s email format?

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- eStar -'s email format typically follows the pattern of First.Last@estaronline.com. Find more - eStar - email formats with LeadIQ.

How much funding has - eStar - raised to date?

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As of October 2025, - eStar - has raised $136K in funding. The last funding round occurred on Feb 01, 2013 for $136K.

When was - eStar - founded?

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- eStar - was founded in 1998.

- eStar -

Software DevelopmentVictoria, Australia51-200 Employees

eStar provides eCommerce platforms & solutions that deliver outstanding shopping experiences, helping brands grow sales & connect to more customers.

With technology services and infrastructure that include digital consulting & design, payments and fraud management, secure hosting, operational automation of CRM, dispatch, logistics and system integration, eStar is the platform of choice for many of Australasia’s leading retailers.

Having developed Australasia’s first SaaS ecommerce platform many years of experience give eStar clients a competitive edge.

Whether consumers are using smartphones, desktops, tablets or even visiting stores, eStar powered businesses enjoy a technology platform that enables them to grow sales in store and online by focusing on their core business.

Ready to talk about how we can help your business? Contact us today.

AU:1800 503 891 | NZ: 0800 151 655

Clients we work with include:

David Jones | Country Road | Briscoes | Air NZ| Rebel Sport | Paul Carroll | Plumbing World | Bed Bath & Beyond | Witchery | Running Bare | Mimco | Swanndri | Harrolds and many more...

Section iconCompany Overview

Headquarters
15 William St Level 19 Melbourne, Victoria 3000 AU
Stock Symbol
WR
NAICS Code
5112 - Software Publishers
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $136K

    - eStar - has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    - eStar -'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $136K

    - eStar - has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    - eStar -'s revenue is estimated to be in the range of $1M$10M

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