Digital Engagement 1. FC Union Berlin's use of advanced digital marketing tools such as Google Analytics, Google Tag Manager, and Cookiebot indicates a strong focus on online fan engagement and data-driven marketing, presenting opportunities to offer targeted digital advertising and analytics solutions.

Sponsorship Expansion The recent lucrative front-of-shirt sponsorship deal with Paramount+ demonstrates the club's openness to high-value partnerships, suggesting potential for sponsorship management platforms, digital content services, or co-branded marketing collaborations.

Event & Fan Experiences Active participation in events like the Berlin Cup and match-day logistics planning highlight the club’s engagement in fan-centric activities, creating opportunities for ticketing, event management, and immersive digital fan experiences.

Technology Adoption Utilization of cloud and security technologies such as Amazon ALB and X-XSS-Protection indicates a modern digital infrastructure, opening avenues for cybersecurity solutions, cloud hosting services, and multi-platform content delivery systems tailored for sports organizations.

Market Growth Potential With revenue estimates between $50M and $100M and an expanding player roster, including recent high-profile signings, there is significant scope for sports merchandise, apparel, and e-commerce solutions tailored for the club's growing fan base.