Market Engagement 1. FC Union Berlin actively participates in regional and national football events, providing opportunities for partnerships with event organizers, sports apparel brands, and hospitality services aiming to enhance their visibility within a dedicated sports audience.

Digital Sponsorship The recent front-of-shirt sponsorship with Paramount+ indicates openness to digital platform integrations, presenting prospects for digital marketing agencies and tech companies to collaborate on innovative promotional solutions.

Stadium and Fan Experience With their home games hosted at the largest dedicated football stadium in Berlin, there is potential for sponsorships and solutions focused on enhancing in-stadium fan engagement, digital ticketing, and real-time content delivery.

Technological Adoption The use of analytics and tracking tools such as Google Analytics, DoubleClick, and Cookiebot suggests receptiveness to advanced digital solutions, offering opportunities for data-driven marketing, ad tech, and customer engagement platforms.

Operational Growth Recent coaching changes and player acquisitions highlight ongoing investments in team performance, which could open doors for sports management software, athlete training technology, and strategic consultancy services aiming to support competitive success.