Licensing Partnerships The company has demonstrated a track record of co-branding through Team Ikuzawa and Juan Soto Eyewear collections, signaling openness to licensing and athlete-driven collaborations that can unlock new fan bases and premium price tiers.

Action Sports Expansion With growing presence in motocross, downhill, and BMX, there is opportunity to broaden distribution across related action-sports channels, retailers, and direct-to-consumer channels, plus co-create cross-category bundles.

Data Driven Marketing Their use of ABM and marketing tech tools like 6sense suggests receptiveness to data-driven marketing services, audience insights, and dealer-specific campaigns; propose selling marketing analytics, personalized campaigns, and partner-specific assets.

Premium Product Strategy The brand positions premium goggles, eyewear, helmets, gloves, and apparel; opportunity to upsell bundles, limited-edition releases, and loyalty programs to existing retailers and D2C customers to grow average selling price.

ERP and Logistics With NetSuite ERP and sizable workforce, there is potential to offer supply chain optimization, inventory planning, and logistics services to accelerate channel partnerships and improve reliability for retailers.