Expanding Product Lines Leatt Corporation has recently launched new product ranges, such as the 2025 Moto range with new features, designs, and the ADV line of products. This provides an opportunity for cross-selling and upselling to existing customers and attracting new customers interested in the latest gear.
Targeting Niche Markets With a focus on offering protection and performance riding gear, Leatt serves a specific niche within the retail industry. Sales professionals can leverage this specialization to position the company as a go-to choice for customers seeking high-quality, specialized products.
Competitive Positioning In comparison to similar companies like SiDi, Icon, and DAINESE, who have higher revenues and employee numbers, Leatt's size and revenue range present an opportunity for agile decision-making and personalized customer service, which can be a strong selling point in a competitive market.
Digital Presence & Technology Leatt's utilization of a tech stack including Magento, Google Font API, and SEO optimization tools showcases a commitment to digital excellence. Sales teams can leverage this digital presence to reach a wider audience, enhance online sales channels, and capitalize on e-commerce trends.
Market Expansion & Sustainability Expanding into new segments like the launch of the Endurance collection and apparel with cargo carrying features demonstrates Leatt's commitment to diversification and sustainability. Sales professionals can highlight these efforts to appeal to environmentally conscious and adventurous customers seeking versatile gear.