Strategic Partnerships Troy Lee Designs has recently partnered with prominent companies like Ducati, GASGAS, Mobil Corporation, and Polaris Industries. Leveraging these collaborations can lead to cross-promotional opportunities, joint marketing efforts, and expanded product offerings to tap into new customer segments.

Product Diversification With a continuous stream of new product releases such as helmets like Grail, Flowline MIPS, and Flowline SE MIPS, Troy Lee Designs showcases a commitment to innovation. Highlighting these cutting-edge products in sales pitches can attract customers seeking the latest trends and technology in motorcycle and bike equipment.

Market Expansion Expanding into new market segments such as the launch of half-shell helmets for 2023 signals Troy Lee Designs' readiness to cater to a broader audience. Sales teams can capitalize on this expansion by identifying niche markets or demographics where these new offerings can resonate strongly.

Competitive Differentiation Amidst competition from well-established brands like Oakley and Bell, Troy Lee Designs stands out with its custom designs and focus on superior protection. Emphasizing the unique design elements and safety features in sales conversations can position the brand as a distinctive choice for customers seeking personalized and high-quality gear.

Revenue Growth Potential With a revenue range of $10M - 50M, Troy Lee Designs operates within a sizable market bracket. Sales professionals can leverage this financial strength to negotiate larger deals, secure long-term partnerships, and explore premium pricing strategies that align with the brand's positioning in the retail industry.