Expanding Product Line Troy Lee Designs has recently launched new protective gear like the Stage Pro and Speed Pro knee and elbow guards, indicating a focus on expanding into high-performance and safety equipment for mountain bikers and motocross athletes, presenting opportunities to cross-sell complementary safety products and accessories.

Strategic Partnerships The company’s collaborations with major brands such as Mobil 1, Ducati, GASGAS, and others demonstrate their strong market presence in motorsports and motorcycle sectors, creating potential for joint marketing efforts, exclusive product lines, and sponsorship opportunities.

Diverse Market Segments With offerings spanning motorcycle gear, bike equipment for all ages, and custom helmet designs, Troy Lee Designs serves a broad demographic from professional racers to recreational riders, opening avenues for targeted sales strategies across different customer segments.

Innovation and New Releases The company’s recent helmet launches like the Grail helmet and MIPS trail helmets highlight their focus on safety innovations and product differentiation, creating opportunities to pitch advanced helmet technology and premium protective gear to safety-conscious retailers and end consumers.

Regional and Market Growth Based in Corona, California with a mid-sized team, Troy Lee Designs appears to be in a growth phase, signaling potential for expanding distribution networks, retail partnerships, and regional marketing campaigns targeting the outdoor and motorsport sectors in North America and beyond.