Tech-savvy PR Positioned as a boutique yet strategic agency for technology-focused clients, 104 West partners with innovative tech companies, suggesting cross-sell opportunities into their network of tech clients and adjacent markets through scaled PR programs.

Narrative-first Growth Their emphasis on storytelling across multiple channels indicates potential for expanding into integrated marketing services, content campaigns, and media training for clients seeking to amplify complex tech narratives.

Operations Elevation Recent leadership promotions and a mid-sized team imply capability to handle larger, multi-project programs, presenting upsell potential for enterprise-grade PR, crisis comms, and program management for growth-stage and scaling tech firms.

Financial Scope With reported revenue between 50M and 100M, there is room to target mid-market technology companies seeking sophisticated PR partnerships, including retainer-based services and strategic communications retainers.

Tech Stack Fit Existing technology stack (AWS, Drupal/Squarespace/WordPress, Google Workspace, New Relic) suggests opportunities to offer tech-centric PR and digital ops services, including product launches, platform updates, and post-launch analytics reporting.