113 Industries
Market ResearchPennsylvania, United States51-200 Employees
113 Industries is an AI-enabled product and market-innovation firm serving the consumer-packaged goods, healthcare, and consumer electronics spaces. It builds consumer behavior models using its AI platform to convert data into actionable insights around purchase, adoption, use, rejection, and repeat acquisition, with a focus on uncovering unarticulated consumer needs. Based in Pittsburgh, Pennsylvania, the company operates as a mid-sized firm dedicated to supporting product development and commercialization through data-driven insights. Its client roster includes Fortune brands such as Coca Cola, Starkist, Smuckers, Hershey, and Clorox. In 2025, InsightsNow, Inc. announced a partnership with 113 Industries and Aigora to develop Insights Hub, an AI-powered system designed to sense and respond to consumer change across multiple data sources.