Boutique agility Small team size (2-10 employees) and a nimble, creative approach position 12FPS as a highly adaptable partner for targeted campaigns, content revamps, and rapid turnaround projects that require hands-on collaboration without the overhead of larger agencies.

End-to-end capabilities Described as Creative / Strategy / Social / Video, the firm touts multi-medium production expertise which aligns with clients seeking integrated storytelling and cohesive campaigns across platforms rather than siloed services.

Mid-market revenue Reported revenue range of 1M–10M places 12FPS in the mid-market segment, suggesting a need for scalable service packages, retainer opportunities, and long-term project work with mid-size brands looking for high-quality output at efficient costs.

Tech-enabled storytelling Adoption of modern web and analytics tools (HTML5 media, JSON-LD, Google Tag Manager, parallax effects, lightbox) indicates potential for data-driven creative work, website optimization, interactive content, and richer digital experiences for clients.

Strategic partner fit Location in Santa Fe with a focus on revolutionary ideas and people-centric storytelling signals alignment with regional brands, cultural institutions, and startups seeking authentic, impactful productions, as well as potential collaboration with similar agencies in the provided peer group.