Insights

Strategic Partnerships Opportunity to explore collaboration with Savannah Bananas and other sports entertainment brands to expand co-branded productions, livestreams, and experiential content that leverages 12th Man Productions’ TV and digital broadcasting capabilities.

Campus Talent With a large pool of nearly 90 undergraduate students and expansion of the new $11.8 million facility, there is a scalable, cost-effective opportunity to staff additional productions, internships, and freelance crews for external clients.

Digital Expansion Existing experience in both traditional and digital broadcasts positions the company to upsell streaming, on-demand clips, and social-first content services to athletic programs seeking wider distribution and monetization.

Regional Reach Strong association with Texas A&M athletics and proximity to SEC Network and ESPN ecosystems creates a compelling case for offering turnkey broadcast production, network-ready content packages, and rights-preserving highlights for third-party schools or conferences.

Financial Leverage Revenue range indicates mid-market capacity; target sports properties or universities with growing media budgets, offering scalable production packages, facility-based studio options, and performance-based pricing to align with client ROI.

12th Man Productions Tech Stack

12th Man Productions uses 8 technology products and services including Amazon Advertising, Google AdSense, Snowplow, and more. Explore 12th Man Productions's tech stack below.

Media & News

12th Man Productions's Email Address Formats

12th Man Productions uses at least 1 format(s):
12th Man Productions Email FormatsExamplePercentage
FLast@12thman.comJDoe@12thman.com
100%

Frequently Asked Questions

What is 12th Man Productions's official website and social media links?

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12th Man Productions's official website is 12thman.com and has social profiles on LinkedIn.

How much revenue does 12th Man Productions generate?

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As of July 2026, 12th Man Productions's annual revenue is estimated to be $25M - $50M.

What is 12th Man Productions's NAICS code?

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12th Man Productions's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does 12th Man Productions have currently?

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As of July 2026, 12th Man Productions has approximately 119 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Senior Production Buyer: N. B.Student Worker: J. P.Production Assistant: K. M.. Explore 12th Man Productions's employee directory with LeadIQ.

What industry does 12th Man Productions belong to?

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12th Man Productions operates in the Entertainment Providers industry.

What technology does 12th Man Productions use?

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12th Man Productions's tech stack includes Amazon AdvertisingGoogle AdSenseSnowplowAmazon Web ServicesGoogle CloudOracle EloquaAgentforceImperva.

What is 12th Man Productions's email format?

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12th Man Productions's email format typically follows the pattern of FLast@12thman.com. Find more 12th Man Productions email formats with LeadIQ.
12th Man Productions logo

12th Man Productions

Entertainment ProvidersTexas, United States51-200 Employees

12th Man Productions serves as the in-house television production unit for Texas A&M Athletics, creating content for 12thMan.com, television shows, videoboard presentations, and ESPN SEC Network productions. It handles both traditional linear broadcasts and digital broadcasts for the SEC Network and the ESPN family of networks. The team includes nearly 90 undergraduate students and operates from an $11.8 million facility in the south end zone of Kyle Field in College Station, Texas.

It functions as an in-house, mid-sized production unit within Texas A&M Athletics, serving its primary customer with a range of on-campus and broadcast content to support media distribution. A concrete development in 2026 was a partnership with the Savannah Bananas to host a weekend-long celebration, indicating continued collaboration beyond university programming.

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    12th Man Productions's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    12th Man Productions's revenue is estimated to be in the range of $25M - $50M

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