Insights

Expansion Opportunity Recent opening of a new Los Angeles retail location signals growth momentum and a potential sales channel expansion opportunity for wholesale partnerships, pop-up collaborations, and exclusive in-store drops.

Mid Market Fit With revenue between 10M and 25M and 51-200 employees, 12th Tribe sits in a mid-market sweet spot ideal for tiered wholesale programs, regional distribution deals, and scalable e-commerce partnerships targeting mid-sized retailers.

Direct-to-Consumer Leverage Strong online origins and a presence on Shopify and social platforms indicate readiness for enhanced DTC initiatives such as private label collaborations, influencer-led campaigns, and exclusive online product drops to boost margins.

Sustainable/Brand Positioning Brand focus on confident, adventurous women aligns with growth in sustainable and ethically produced fashion; opportunities exist for sustainable fabric lines, certification programs, and targeted marketing to eco-conscious retailers.

Tech-Driven Scalability Adoption of tools like PWA, Rebuy Engine, and Cloudflare Bot Management suggests readiness for personalized shopping experiences, automated merchandising, and secure, scalable multi-channel operations to attract technology-focused partners.

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12th Tribe Tech Stack

12th Tribe uses 8 technology products and services including Google Analytics Enhanced eCommerce, Adobe Premiere Pro, Open Graph, and more. Explore 12th Tribe's tech stack below.

Google Analytics Enhanced eCommerce
Analytics
Adobe Premiere Pro
Audio, Video, Graphics
Open Graph
Content Management System
Google Domains
Domain Name Services
Flickity
Javascript Libraries
Klaviyo
Marketing Automation
PHP
Programming Languages
PushOwl Web Push Notifications
Shopping Cart

Media & News

12th Tribe opened new location in Los Angeles, California, United States, Northern America, Americas on Apr 18th '25.
12th Tribe, a women's fashion brand that started in a college grad's bedroom, opened its second retail location Friday on Abbot Kinney Boulevard - marking a new chapter for the once-online-only boutique.
Apr 18, 2025 | smmirror.com

12th Tribe's Email Address Formats

12th Tribe uses at least 1 format(s):

12th Tribe Email Formats	Example	Percentage
First.L@12thtribe.com	John.D@12thtribe.com	72%
First@12thtribe.com	John@12thtribe.com	28%

Frequently Asked Questions

What is 12th Tribe's official website and social media links?

12th Tribe's official website is 12thtribe.com and has social profiles on LinkedIn.

What is 12th Tribe's NAICS code?

12th Tribe's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does 12th Tribe have currently?

As of July 2026, 12th Tribe has approximately 188 employees across 5 continents, including AsiaNorth AmericaAfrica. Key team members include Principal: B. H.. Explore 12th Tribe's employee directory with LeadIQ.

What industry does 12th Tribe belong to?

12th Tribe operates in the Retail Apparel and Fashion industry.

What technology does 12th Tribe use?

12th Tribe's tech stack includes Google Analytics Enhanced eCommerceAdobe Premiere ProOpen GraphGoogle DomainsFlickityKlaviyoPHPPushOwl Web Push Notifications.

What is 12th Tribe's email format?

12th Tribe's email format typically follows the pattern of First.L@12thtribe.com. Find more 12th Tribe email formats with LeadIQ.

When was 12th Tribe founded?

12th Tribe was founded in 2015.

12th Tribe

Q: What is 12th Tribe's official website and social media links?

12th Tribe's official website is 12thtribe.com. 12th Tribe has social profiles on LinkedIn.

Q: How many employees does 12th Tribe have currently?

12th Tribe has approximately 188 employees.

Q: What technology does 12th Tribe use?

12th Tribe's tech stack includes Microsoft Word, Plaid, Google Sheets, BigCommerce, Elfsight.

Q: What is 12th Tribe's NAICS code?

12th Tribe's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States51-200 Employees

12th Tribe is a mid-sized retailer in the retail apparel and fashion industry, based in Los Angeles, California. It specializes in women's clothing that supports an adventurous, confident everyday look, helping customers express a distinctive personal style. The brand began as an online-only boutique and is noted to have started in the bedroom of a recent college graduate, highlighting its origins as a small, independently run label. The company operates with a workforce described as mid-sized.

Recently, the brand expanded its physical presence with a second store on Abbot Kinney Boulevard in Los Angeles, marking a new chapter for its retail footprint.