Insights

New Location 12th Tribe opened a second retail location in Los Angeles on Apr 18, 2025, signaling expansion momentum and potential cross-sell opportunities between online channels and brick-and-mortar customers.

Mid Market Estimated annual revenue in the range of $10M to $25M places 12th Tribe in a mid-market segment with room for wholesale partnerships, private label ideas, and regional collaborations with up-and-coming retailers.

Direct to Consumer A history of online-first origins suggests strong ecommerce sensibilities; leverage digital marketing services, CRM, and omnichannel strategies to increase foot traffic from online followers to the new LA store.

Tech Stack Adoption of tools like Freshdesk, Power BI, AWS, and payment options (AfterPay, Apple Pay) indicates readiness for scalable customer support, data-driven merchandising, and flexible checkout experiences to boost conversion and loyalty.

Competitive Share Operating alongside mid-sized fashion brands with similar revenue ranges (for example Lulus, Princess Polly, Reformation) presents opportunities for co-marketing, influencer partnerships, and limited-time collaborations to expand market reach.

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12th Tribe Tech Stack

12th Tribe uses 8 technology products and services including Hotjar, Power BI, Amazon Web Services, and more. Explore 12th Tribe's tech stack below.

Hotjar
Analytics
Power BI
Business Intelligence
Amazon Web Services
Cloud Hosting
Google Workspace
Email
Freshworks Freshdesk
Help Desk Software
monday.com
Lead Generation
AfterPay
Payment Processing
Apple Pay
Payment Processing

Media & News

12th Tribe opened new location in Los Angeles, California, United States, Northern America, Americas on Apr 18th '25.
12th Tribe, a women's fashion brand that started in a college grad's bedroom, opened its second retail location Friday on Abbot Kinney Boulevard - marking a new chapter for the once-online-only boutique.
Apr 18, 2025 | smmirror.com

12th Tribe's Email Address Formats

12th Tribe uses at least 2 email formats:

12th Tribe Email Formats	Example	Percentage
First.L@12thtribe.com	John.D@12thtribe.com	71%
First@12thtribe.com	John@12thtribe.com	29%

Frequently Asked Questions

What is 12th Tribe's official website and social media links?

12th Tribe's official website is 12thtribe.com and has social profiles on LinkedIn.

How much revenue does 12th Tribe generate?

As of August 2026, 12th Tribe's annual revenue is estimated to be $10M - $25M.

What is 12th Tribe's NAICS code?

12th Tribe's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does 12th Tribe have currently?

As of August 2026, 12th Tribe has approximately 204 employees across 5 continents, including Asia, North America and Africa. Key team members include Principal: B. H. Explore 12th Tribe's employee directory with LeadIQ.

What industry does 12th Tribe belong to?

12th Tribe operates in the Retail Apparel and Fashion industry.

What technology does 12th Tribe use?

12th Tribe's tech stack includes Hotjar, Power BI, Amazon Web Services, Google Workspace, Freshworks Freshdesk, monday.com, AfterPay and Apple Pay.

What is 12th Tribe's email format?

12th Tribe's email format typically follows the pattern of First.L@12thtribe.com. Find more 12th Tribe email formats with LeadIQ.

When was 12th Tribe founded?

12th Tribe was founded in 2015.

12th Tribe

Q: What is 12th Tribe's official website and social media links?

12th Tribe's official website is 12thtribe.com. 12th Tribe has social profiles on LinkedIn.

Q: How many employees does 12th Tribe have currently?

12th Tribe has approximately 204 employees.

Q: What technology does 12th Tribe use?

12th Tribe's tech stack includes Microsoft Word, Plaid, Google Sheets, BigCommerce, Elfsight.

Q: What is 12th Tribe's NAICS code?

12th Tribe's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States201-500 Employees

12th Tribe is a mid-sized retailer in the retail apparel and fashion industry, based in Los Angeles, California. It specializes in women's clothing that supports an adventurous, confident everyday look, helping customers express a distinctive personal style. The brand began as an online-only boutique and is noted to have started in the bedroom of a recent college graduate, highlighting its origins as a small, independently run label. The company operates with a workforce described as mid-sized.

Recently, the brand expanded its physical presence with a second store on Abbot Kinney Boulevard in Los Angeles, marking a new chapter for its retail footprint.