Strategic Acquisition Synergy Post-acquisition by Convatec, 180 Medical sits to leverage expanded distribution and product portfolio. Target opportunities with Convatec's healthcare network for co-branded or bundled catheter and ostomy supply programs. Engage payers and DME distributors to widen coverage and patient access.

Women Product Growth GentleCath Air for Women launched Sept 2024 creates a growth vector in female-focused urology care. Sell into women's health clinics, discharge planners, and home health agencies with bundled solutions including GentleCath Air for Women and related ostomy supplies. Use trials and patient education programs to drive adoption.

Home Delivery Channel Strong home-delivery focus opens doors with DME networks, home health agencies, and insurers for scalable order fulfillment. Highlight the company’s national reach and insurance coverage for catheter and ostomy supplies as a selling point. Offer channel partnerships and volume-based pricing to accelerate orders.

People Brand Edge Awards as Best Places to Work highlight service culture and team stability; leverage as credibility when engaging clinics, hospitals, and payer partners. Publish case studies and testimonials to differentiate in vendor qualification and RFP processes. Develop partner programs that emphasize training and ongoing support.

Digital Marketing Power Tech stack indicates readiness for digital channels and affiliate marketing to accelerate growth. Optimize Shopify storefronts and Social Snowball for partner-driven sales and referral programs. Use Facebook Pixel and YouTube presence to run clinician and patient outreach campaigns and align with distributor marketing.