Growth momentum 180 Medical is a fast-growing national provider of urologic catheter and ostomy supplies with a revenue range of 50M-100M, suggesting ample cross-sell opportunities to expand within existing insurance and healthcare channel partnerships.

Acquisition leverage The Convatec acquisition in 2024 indicates a phase of integration and potential collaboration opportunities with larger distributors and medical suppliers, presenting a pathway to access broader B2B networks and embedded supply contracts.

Awarded employer Repeated recognition as a Best Places to Work in Oklahoma signals strong employee engagement and possible interest from healthcare staff augmentation services, training programs, and workplace wellbeing bundles that could be packaged for customers and partners.

Product expansion Launch of GentleCath Air for Women in 2024 shows ongoing product development and a focus on women’s catheter solutions, presenting upsell and cross-sell potential to clinics, home care providers, and durable medical equipment suppliers seeking expanded product lines.

Digital presence A tech stack centered on WooCommerce and digital content tools points to a customer-facing e-commerce and distribution model, suggesting opportunities for digital marketing partnerships, affiliate programs, and streamlined direct-to-consumer or GPO-aligned order flows with enhanced fulfillment.