Location Advantage 18th Street Brewery is strategically located in Gary, Indiana, which presents an opportunity to tap into the local market and leverage the community ties for increased sales.

Competitive Positioning By comparing with similar companies like Founders Brewing Co., Stone Brewing, BrewDog, Oskar Blues Brewery, and Cigar City Brewing, 18th Street Brewery can identify areas for differentiation and capitalize on unique selling points to attract customers.

Employee Engagement Impact With a relatively small team of 2-10 employees, 18th Street Brewery has the advantage of direct and close-knit customer interactions, which can enhance customer loyalty and lead to repeat business opportunities.

Expansion Potential Despite the current scale, there is room for 18th Street Brewery to expand its operations, potentially by increasing the employee count, introducing new product lines, or exploring partnerships to reach new market segments and boost sales.

Tech Integration Opportunity Incorporating technology into operations can streamline processes, improve customer experience, and provide data-driven insights for targeted marketing strategies that can drive sales growth for 18th Street Brewery.