Innovative Niche 1927 S'mores Company has established itself as the first gourmet s'mores provider in the Northwest, creating a unique market niche that appeals to consumers seeking artisanal and experiential treats.

Expansion Potential The upcoming brick-and-mortar shop and nationwide retail presence through REI stores present significant opportunities to increase brand visibility and sales volume via experiential and packaged product offerings.

Product Diversification Offering both made-to-order s'mores and packaged kits opens sales channels to various consumer segments, from impulse buy at retail shelves to experiential sales at pop-up shops and events.

Digital Engagement Utilizing diverse web technologies and a functional e-commerce platform, the company can leverage digital marketing, subscription models, and online promotions to boost repeat sales and customer engagement.

Market Alignment Compared to larger competitors in confectionery, 1927 S'mores Company can capitalize on the growing trends of artisanal, experiential foods and localized specialty offerings to differentiate and expand its market share.